Ibrahimović joins as global brand ambassador
H&M Move have teamed up with Swedish footballer Zlatan Ibrahimović, which will see the Swede join the brand as a global brand ambassador.
As global brand ambassador, Ibrahimović will kick off his duties with a campaign in spring 2023 and will partner with the brand to promote their various collections.
Zlatan Ibrahimović, commented,
“I often felt like I was judged or excluded from moving growing up. Boys and girls growing up like I did should be able to wear what the professional athletes wear. That is what H&M Move stands for. I strongly believe in the brand mission of giving everybody the chance to move. Because moving has changed my life 100%.”
Diana Amini, Head of Community Program at H&M Move, added,
“Removing barriers to sport is very much at the heart of H&M Move’s purpose. I’m beyond excited to join a dynamic global team and work together on new and exciting ways to drive positive change. Our first move will be to focus on children facing barriers to participation. We will gradually extend our work to get everybody moving.”