ICC inks long-term partnership with DP World to accelerate growth of cricket

Staff Staff

The International Cricket Council (ICC) has named Dubai-based global smart end-to-end supply chain logistics solutions provider DP World as its Official Global Logistics Partner.

Beginning with the 2023 ICC World Test Championship Final on Wednesday in London, the UK, the collaboration will cover all significant ICC tournaments across both men’s and women’s cricket, including the ODI World Cups, the T20I World Cups, as well as the Champions Trophy.

The relationship, which was announced at the Oval Cricket Ground in London, is the first one the ICC has committed to for its next commercial rights cycle, which is set to begin in January 2024.

As the ICC’s Global Logistics Partner, DP World will apply customised logistics strategies throughout its operations. It will also be the exclusive owner of the match ball delivery moment. This asset will be enhanced by a number of other digital and experiential activities that DP World will develop jointly with the ICC.

Also Read – 2023 ICC Men’s Cricket World Cup Sponsors

Daniel van Otterdijk, Chief Communications Officer, DP World, stated:

DP World is truly delighted to embark on this journey with the International Cricket Council. Our global partnership represents a shared commitment to driving the success of men’s and women’s cricket, breaking down barriers, and propelling the sport into a new era of innovation and growth. We are excited about the limitless possibilities that lie ahead, offering our smart logistic expertise, and the positive impact we can make together.

Anurag Dahiya, Chief Commercial Officer, ICC, said:

It is with great excitement and pride that we welcome DP World to the ICC Commercial Partnership Programme. This partnership will not only span our upcoming events during 2023 but will also form an integral part of the ICC’s new commercial rights cycle, beginning in January 2024. It is set to be a partnership marked by deep integration and collaboration.With our hosting of an increasing number of events in the upcoming cycle and an expansion into more markets, our logistical demands are growing in scope and complexity. We firmly believe that DP World is in an ideal position to help ICC meet these growing needs. Launching this partnership in such a landmark year for the sport is particularly exciting, with the ICC World Test Championship Final kicking off on Wednesday, and the ICC Men’s Cricket World Cup slated to capture the spotlight in October and November.

ICC inks long term partnership with DP World to accelerate Growth of Cricket
Share this article
Staff

Staff

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from Cricket News

Sydney Thunder joins forces with Penrith Panthers

Sydney Thunder joins forces with Penrith Panthers

New fan engaging partnership announced Australian rugby team Penrith Panthers has announced a new partnership with Big Bash League (BBL) team Sydney Thunders aimed to engage the Western Sydney sports...

CSK Principal Sponsor FedEx

CSK gets new Principal Sponsor in FedEx

Multi-year deal signed Indian Premier League (IPL) heavyweights Chennai Super Kings (CSK) have signed a new multi-year partnership with American multinational delivery services company, Federal Express Corporation (FedEx). The deal...

Sydney Thunder Homestar Finance extension

Sydney Thunder extends Homestar Finance partnership

3-year extension announced Big Bash League (BBL) team Sydney Thunder has announced a three-year partnership extension with Australian non-bank lender Homestar Finance, who will continue on as the Principal Partner...