The International Cricket Council (ICC) has announced a partnership with luxury real estate brand Sobha Realty, which comes on board as a Global Partner for the ICC Men’s events, starting with the ongoing ICC Champions Trophy.
The deal will see Sobha Realty acquire broadcast and digital rights along with in-stadia branding at the events. The ICC and Shobha Realty will also work together on creating content celebrating the “Art of The Detail” and moments that define the highest level of cricket.
Jay Shah, ICC Chairman, commented:
“We are delighted to welcome Sobha Realty as a Global Partner in the ICC’s Commercial Partner Programme, aligning with some of the most iconic events in the cricketing calendar. This partnership represents a powerful fusion of two brands that share a commitment to excellence and passion. With the ICC Men’s Champions Trophy just around the corner, we look forward to seeing how this collaboration will enhance the legacy and impact of ICC events on a global scale.“
Ravi Menon, Chairman, Sobha Group, added:
“Our partnership with the ICC marks yet another milestone in Sobha Realty’s global journey. It reflects our shared commitment to delivering exceptional experiences to a worldwide audience while reinforcing our presence on the international stage. This collaboration is a testament to our pursuit of excellence, aligning Sobha Realty with the world’s finest. It extends our engagement with millions of passionate fans across continents, further enhancing our global influence.“
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