This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Club Internacional de Fútbol Miami, commonly known as Inter Miami, as their sponsors for the 2023 season.
Also read: Major League Soccer (MLS) Sponsors 2023
AutoNation
A three-year agreement between Inter Miami and Fort Lauderdale-based auto dealership AutoNation was announced in 2021. As part of the agreement, AutoNation was named the official and sole automotive partner of Inter Miami and also received naming rights to the club’s stadium and the opportunity to advertise on first-team practise jerseys.
Along with a digital livestream of Inter Miami games on the team’s official app and access to Spanish-language streaming, the deal also includes considerable television and digital exposure for AutoNation.
Baptist Health
Inter Miami announced in 2020 that it had signed a multi-year agreement with Baptist Health.
As per the deal, the club’s Major League Soccer (MLS) and United Soccer League (USL) League One teams, as well as the Academy squads, play under the care of Baptist Health, which also serves as the club’s official medical team, hospital system and sports medicine provider.
Also read: Lay’s gives special tribute to Messi after Inter Miami debut
XBTO
As part of a new multi-year collaboration agreement that began in September 2021, XBTO, an international cryptofinance company, sponsored the primary Inter Miami jersey for the first time. The cooperation with the jerseys was MLS’s first venture into cryptocurrency financing.
The XBTO logo is featured on both the primary and alternate jerseys for Inter Miami. The brand’s name is also prominently displayed at the DRV PNK Stadium in Fort Lauderdale as it also acquired Entitlement Rights for the NW Club.
Florida Blue
Florida Blue and Inter Miami made a significant, long-term collaboration announcement in September 2022. The US$60m state-of-the-art training facility in Fort Lauderdale, now known as the Florida Blue Training Centre, has been named after the state’s Blue Cross Blue Shield plan, which also joins Inter Miami as the club’s official community partner.
As the official MLS first-team partner of Inter Miami’s Special Olympics Unified Team, Florida Blue also sponsors signing days, jersey debuts, practises and scrimmages with first-team Inter Miami players, as well as gameday honours.
Every year of the relationship, the Inter Miami CF Foundation and Florida Blue work together on neighbourhood initiatives that emphasise enhancing South Floridians’ quality of life through football, health and education.
Florida Blue also holds apparel rights—starting in 2023—on the upper back of the Inter Miami first-team training top, earning exposure on both the short sleeves and sleeveless training tops throughout the pre-season, regular season and playoffs.
Heineken
In 2019, Inter Miami and Heineken signed a long-term collaboration agreement. Heineken, thus, earned the titles of Founding Partner and Official Beer of Inter Miami CF, also acquiring store activations, intellectual property rights and signage as a founding partner and obtaining team access and the ability to customise actions in an effort to give South Florida fans a premium experience.
El Espolón
Since 2020, Campari America’s El Espolón tequila brand has worked with Inter Miami. On gamedays, it hands out prizes to the spectators and create GIFs for the club to post on their social media pages.
Adidas
The German sportswear giant serves as the official kit supplier to Inter Miami as part of its all-encompassing deal with MLS, which sees it supply kits to all teams participating in the league.
Fracht Group
In July 2023, Inter Miami announced signing a multi-year sponsorship deal with Fracht Group, a Swiss-based international freight forwarder and logistics service provider, which made it the official sleeve partner of the club.
Although the financial terms of the deal were not disclosed, several media reports have suggested that the deal could be worth as much as three times the fee offered by Inter Miami’s previous sleeve sponsor, Xmanna.
Everi
As part of their mobile strategy to increase fan involvement, Inter Miami in June 2023 announced a partnership with mobile technology and e-commerce platform Everi.
As per the deal, Inter Miami use Everi’s Venuetize platform to provide their fans with a user-friendly experience and allow them to stay up to date with news, real-time scores, future games, standings, and buy and sell matchday tickets.
The Inter Miami app, sponsored by Everi, provides users with details on available modes of transit, including ride-sharing. The additional capabilities provided by Everi and its Venuetize platform also give the club a better approach to control exposure.
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