The Indian Premier League is by no means a done deal when it comes to growing financially. It only seems to get bigger as the years go by. Sponsors play a huge role in the success of the tournament, and the IPL gets offers from some of the largest companies; some stick on, some don’t. Following are the sponsors of the Indian Premier League 2022.
IPL SPONSORS – TATA, DREAM11, UNACADEMY, CRED, UPSTOX, SWIGGY INSTAMART, RUPAY, STAR SPORTS, DISNEY+ HOTSTAR, PAYTM, CEAT, ARAMCO
TATA: TITLE SPONSOR OF INDIAN PREMIER LEAGUE, 2022
The IPL has seen a constant shift of title sponsors since DLF’s conclusion as the title sponsor in 2012. Tata will be the official title sponsor for the 2022 IPL. The deal between Tata and the BCCI is for two years. The deal is reportedly worth a sum of ?670 crore.
OFFICIAL PARTNERS OF INDIAN PREMIER LEAGUE, 2022
DREAM11
Dream11, a leading online fantasy gaming platform in India, entered into an agreement with the Indian Premier League to act as one of its official sponsors in March 2019. The two parties entered into an agreement for a period of four years which commenced in 2019.
UNACADEMY
Unacademy became an official partner of the IPL back in 2020. The deal commenced that very year and is to last for a period of three years. During the course of the agreement, Unacademy is reportedly set to pay the BCCI a sum of ?140 crore.
CRED
Cred allows customers to pay their credit card bills online. The company has become quite popular for its quirky advertisements. The deal between Cred and the IPL kicked off in September 2020. The agreement between the two parties is for a period of three years, which means that Cred will be entering into its final year as an IPL sponsor in 2022.
UPSTOX
Upstox is one of India’s fastest-growing online brokerage firms. It was announced as an official partner of the IPL back in March 2021. The deal between the two kicked off in April 2021 and has continued into the 2022 season as well.
SWIGGY INSTAMART
Swiggy Instamart has also been announced as an official partner of the IPL for the 2022 season. Swiggy has been associated with cricket since 2018 and will continue that relationship into the 2022 season. The details of the deal have not been disclosed.
RUPAY
Rupay, the flagship product of the National Payments Corporation of India, was announced as an official partner of IPL 2022 in March 2022. The deal will continue beyond the 2022 IPL season as it has been dubbed a multi-year contract. Rupay is a card payment network that has become successful due to its innovative features.
STAR SPORTS: OFFICIAL BROADCAST PARTNER
Star Sports will act as the official broadcast partner for the 2022 IPL. Back in 2017, Star India won the broadcasting rights for the IPL. The deal was to be for a period of five years that would run from 2018 up until the 2022 IPL season. Star Sports is, of course, a dominant sports broadcaster in India, broadcasting various sports like cricket, football, hockey, kabaddi etc.
Also Read – ICC Men’s T20 World Cup lures in lucrative deals for Star Sports
DISNEY+ HOTSTAR: OFFICIAL DIGITAL STREAMING PARTNER
Disney+ Hotstar will continue as the official digital streaming partner of the IPL, the only network where one can stream live games and gain access to match highlights.
PAYTM: UMPIRE PARTNER
PayTM was announced as the official umpire partner of the IPL back in March 2018. The agreement between the parties was for a period of five years, making PayTM the official umpire partner until IPL 2022. PayTM is an online wallet and allows the conduction of online transactions through its mobile application.
CEAT: STRATEGIC TIMEOUT PARTNER
The BCCI renewed its relationship with CEAT to continue as the official strategic time out partner of the IPL. The renewal was completed in March 2018, and the agreement commenced in April 2018. The deal was to be completed over a period of five years. As a result, CEAT, the tyre manufacturing company, will continue as a partner of the IPL in 2022.
ARAMCO: ORANGE CAP AND PURPLE CAP PARTNER
The Saudi Arabian oil firm has been announced as the official orange cap and purple cap partner for IPL 2022. The deal is said to reportedly be worth ?65 crore and kicks off with the 2022 IPL season.
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