Aditya ChaudhuriFootball Sports Development Limited (FSDL), the company operating the Indian Super League (ISL), has announced that Viacom18 Media Private Limited has acquired the exclusive media rights for the top tier of Indian domestic professional football for the 2023/24 and 2024/25 seasons.
Viacom18 will hold both television and digital media rights for the ISL, which will see the tournament streamed for free on its OTT platform, JioCinema.
The announcement is made ahead of the tenth season of the ISL, which is scheduled to get underway from September 21, with Bengaluru FC taking on Kerala Blasters FC.
A spokesperson for Football Sports Development Limited commented:
“We are pleased to have Viacom18 as our media rights partner for the Indian Super League. When we set on our journey of ISL, we had the vision to revolutionise the Indian football ecosystem. As we enter our 10th year of growing football in India, it is great to associate with a partner who shares the same vision and believes in growing the consumption of football in the country. Viacom18’s proven record and impact in offering a fan-first football experience to the Indian audience, starting with the FIFA Football World Cup, makes them the best partner as we enter the next decade of growing Indian football.“
A spokesperson for Viacom18 Media Private Limited, added:
“Winning the streaming and broadcast rights to the ISL is a big step forward for us in the direction of building a glittering stable of footballing action. The ISL has led the resurgence of Indian football in recent years and coming on board with the league as the exclusive media partner enables us to contribute to the development of the sport in the country. We believe this is an exciting time in Indian football and through our extensive presentation of the league we aim to stoke a renewed interest in the heart of every Indian football lover.“
