Rahul SahaThe following article contains information about American professional gridiron football player Joe Burrow’s brand endorsement deals.
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BodyArmor
BodyArmor, an American sports drink brand and owned by The Coca-Cola Company, signed Burrow as a brand ambassador in July 2023.
As part of the deal, Burrow takes part in multiple BodyArmor commercial activities.
Guinness
Guinness, the popular Irish beer company, signed a multi-year deal with the Cincinnati Bengals quarterback in September 2022.
As per the deal, Burrow in the past has teamed up with Hall of Famer quarterback Joe Montana in serving hours for communities in need as part of the Guinness Gives Back programme.
Lordstown Motors
Lordstown Motors Corporation, an American electric vehicle manufacturer based in Ohio, signed a multi-year partnership deal with Burrow in October 2020, making him its first celebrity brand ambassador as well as launching the “Work For It” initiative.
Nike
American athletic sportswear and footwear giant Nike has been a long-time admirer of the Bengals quarterback — even before he was drafted into the NFL.
Although the exact year of their association could not be found, in April 2020, on the day he was drafted, Burrow saw Nike present a custom-made T-shirt to honour his return to his home state of Ohio.
Nerf
Nerf, an American toy company which is currently owned by Hasbro, signed a multi-year deal with the former Louisiana State University quarterback in March 2020.
Nerf announced the deal with a fitting commercial, in which Burrow was joined by fellow NFLers Julian Edleman, Jamal Adams, Christian McCaffrey and Juju Smith-Schuster.
Bose
Bose, an American audio equipment manufacturing company, signed a multi-year deal with Burrow in March 2020, ahead of that year’s NFL draft.
Kroger
Kroger, an American retail company that operates supermarkets and multi-departmental stores throughout the US, announced the signing of Joe Burrow in June 2022 as the company’s brand ambassador to promote living a healthy lifestyle.
Lowe’s
Lowe’s, an American company that specialises in home improvement, on-boarded Burrow as one of the brand’s faces on a multi-year deal in April 2020.
Fanatics
The American manufacturer and online retailer of licensed sportswear and sports collectibles signed a multi-year partnership deal with Burrow in April 2020.
Under the terms of the deal, Fanatics is the sole distributor of Burrow’s full assortment of autographs, collectibles and memorabilia.
Cash App
Cash App, a US-based mobile payment service by Square Inc, signed a multi-year sponsorship agreement with Joe Burrow in April 2020, on-boarding him as a face of the company.
Buffalo Wild Wings
The American casual dining restaurant and sports bar franchise roped in Burrow as one of its brand ambassadors on a multi-year contract in April 2020.
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