John Wall brand endorsements and sponsors over the years

John Wall: Brand endorsements | Investments 

February 16, 2024

This article contains information about American professional basketball player John Wall’s brand endorsement deals and business ventures.

John Wall brand endorsements and sponsors over the years — Hugo Boss, McDavid, Adidas, Reebok, DSBG, JD Sports, Google, ABZ Motors, UGG, New Era Caps


Hugo Boss 

Hugo Boss, a German luxury fashion design and fashion brand, has had a sponsorship deal in place with the point guard since January 2022.

As a sponsored athlete, John Wall has featured in several Hugo Boss commercials over the years. 


McDavid, an American company that designs and markets sports medicine, sports protection, and performance apparel, signed a multi-year sponsorship deal with Wall in August 2022. 



The German athleticwear and footwear giant roped in the five-time NBA All-Star on a five-year deal midway through his deal with its sister company Reebok in January 2013.

The two signed a five-year extension deal again in January 2018 before parting ways by the end of 2022. 


Reebok, an American fitness footwear and clothing brand previously under Adidas ownership (2005–21) and currently owned by Authentic Brands Group, announced a five-year deal with Wall reportedly worth US$25 million in June 2010.

Following the deal, the then-19-year-old replaced Allen Iverson as the marquee superstar face of the company. However, Reebok’s then-parent company Adidas bought him out of the deal in January 2013. 

DSBG (Don’t Settle, Be Great) 

“Don’t Settle, Be Great”, commonly known as “DSBG”, is an activewear clothing brand.

In 2021, DSBG roped in the five-time NBA All-Star as a sponsored athlete. Following the deal, Wall posted many promotional content on his social media handles. 

JD Sports 

In September 2021, British sports-fashion retail company JD Sports signed an endorsement deal with Wall. 


American multinational tech company Google roped in Wall for a couple of promotional campaigns in June 2021.

As part of the deal, Wall was part of some of Google’s marketing campaigns on Instagram. 

ABZ Motors 

ABZ Motors, a car dealership based in Houston, Texas, that offers used vehicle sales, repair services, and financial solutions, signed an endorsement deal with the former LA Clippers point guard in 2021. 


UGG, an American fashion company primarily known for its sheepskin boots, signed a sponsorship deal with Wall in early 2021.

As a sponsored athlete, Wall took part in many marketing campaigns for UGG. 

New Era

New Era, an American headwear company headquartered in Buffalo, New York, announced the signing of a multi-year partnership deal with Wall in May 2017.

Following the deal, Wall was made an official New Era brand ambassador. The three-year partnership between the two ended in 2020. 


South East Melbourne Phoenix 

The South East Melbourne Phoenix are an Australian professional basketball team based in Melbourne, Victoria, that entered the National Basketball League (NBL) in the 2019/20 season.

In November 2020, John Wall joined the SEM Phoenix ownership group. Led by Romie Chaudhari, Wall joined a group stacked with NBA stars like Zach Randolph, Josh Childress, AL Harrington, and Dante Exum. 

Familie Recipe (Ethika) 

In November 2022, John Wall collaborated with Ethika, a clothing brand that specialises in underwear, loungewear, and activewear, to launch his own underwear line called “Familie Recipe”. 

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Leave a Reply

Your email address will not be published.

Sintex partners with BCCI for WPL
Previous Story

Sintex partners with BCCI for Women’s Premier League

Aston Martin extends SentinelOne partnership
Next Story

Aston Martin Aramco F1 Team extend SentinelOne partnership

Latest from NBA

Go toTop

Don't Miss