Aditya ChaudhuriThis article contains information about American professional basketball player John Wall’s brand endorsement deals and business ventures.
John Wall brand endorsements and sponsors over the years — Hugo Boss, McDavid, Adidas, Reebok, DSBG, JD Sports, Google, ABZ Motors, UGG, New Era Caps
CURRENT ENDORSEMENTS
Hugo Boss
Hugo Boss, a German luxury fashion design and fashion brand, has had a sponsorship deal in place with the point guard since January 2022.
As a sponsored athlete, John Wall has featured in several Hugo Boss commercials over the years.
McDavid
McDavid, an American company that designs and markets sports medicine, sports protection, and performance apparel, signed a multi-year sponsorship deal with Wall in August 2022.
PAST ENDORSEMENTS
Adidas
The German athleticwear and footwear giant roped in the five-time NBA All-Star on a five-year deal midway through his deal with its sister company Reebok in January 2013.
The two signed a five-year extension deal again in January 2018 before parting ways by the end of 2022.
Reebok
Reebok, an American fitness footwear and clothing brand previously under Adidas ownership (2005–21) and currently owned by Authentic Brands Group, announced a five-year deal with Wall reportedly worth US$25 million in June 2010.
Following the deal, the then-19-year-old replaced Allen Iverson as the marquee superstar face of the company. However, Reebok’s then-parent company Adidas bought him out of the deal in January 2013.
DSBG (Don’t Settle, Be Great)
“Don’t Settle, Be Great”, commonly known as “DSBG”, is an activewear clothing brand.
In 2021, DSBG roped in the five-time NBA All-Star as a sponsored athlete. Following the deal, Wall posted many promotional content on his social media handles.
JD Sports
In September 2021, British sports-fashion retail company JD Sports signed an endorsement deal with Wall.
American multinational tech company Google roped in Wall for a couple of promotional campaigns in June 2021.
As part of the deal, Wall was part of some of Google’s marketing campaigns on Instagram.
ABZ Motors
ABZ Motors, a car dealership based in Houston, Texas, that offers used vehicle sales, repair services, and financial solutions, signed an endorsement deal with the former LA Clippers point guard in 2021.
UGG
UGG, an American fashion company primarily known for its sheepskin boots, signed a sponsorship deal with Wall in early 2021.
As a sponsored athlete, Wall took part in many marketing campaigns for UGG.
New Era
New Era, an American headwear company headquartered in Buffalo, New York, announced the signing of a multi-year partnership deal with Wall in May 2017.
Following the deal, Wall was made an official New Era brand ambassador. The three-year partnership between the two ended in 2020.
INVESTMENTS
South East Melbourne Phoenix
The South East Melbourne Phoenix are an Australian professional basketball team based in Melbourne, Victoria, that entered the National Basketball League (NBL) in the 2019/20 season.
In November 2020, John Wall joined the SEM Phoenix ownership group. Led by Romie Chaudhari, Wall joined a group stacked with NBA stars like Zach Randolph, Josh Childress, AL Harrington, and Dante Exum.
Familie Recipe (Ethika)
In November 2022, John Wall collaborated with Ethika, a clothing brand that specialises in underwear, loungewear, and activewear, to launch his own underwear line called “Familie Recipe”.
