Juventus score new deal with Aurora Italia

December 16, 2021

Jewellery brand joins on as a Regional Partner.


Serie A heavyweights Juventus have announced a new partnership with leading Italian jewellery brand Aurora Italia. The new Regional Partnership will see Aurora Italia become the Official Gold Gram Bar Partner of Juventus in Southeast Asia.

Known for its range of customised-themed jewellery, the partnership with Juventus will see Aurora Italia launch the ‘Juventus 1g 24k Gold Bar’, which is set to be inspired by the Juventus kit and logo. It will also be a tribute to the players who have made up the rich history of the club.


Federico Palomba, Managing Director of Juventus APAC, commented:

We are thrilled to welcome Aurora Italia among our partners.

This collaboration will strengthen our presence in Southeast Asia: Juventus has spared no efforts to expand its brand and make it always more present not only in football, but also in fashion and lifestyle. We are confident that this partnership will be another great attraction for all our fans.


Managing Director and Founder of Aurora Italia, Datin Wira Yvonne Lim, added:

We are very happy with our amazing new partner. The collaboration with Juventus will contribute to our further growth and development and will benefit the club supporters and gold bar collectors. We can’t wait for the new 1g 24K Gold Bar to be launched.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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