Juventus FC rope in YOKOHAMA Tyres as new partner

Juventus Football Club have announced a multi-year partnership with YOKOHAMA Tyres, bringing it on board as an Official Partner.

The agreement will see the Japanese tyre maker enjoy a branding presence via the pitch-side LED screens as well as the advertising screens at the Allianz Stadium, home of The Old Lady, on matchdays.

YOKOHAMA will also work with the Turin-based club on several marketing and fan engagement activities.

Peter Silverstone, Chief Business Officer at Juventus, commented:

“We are delighted to welcome YOKOHAMA into the Bianconeri family as our Official Partner.

“As a club, we have strong ties with premium brands in the automotive sector, particularly through our long-standing partnership with Jeep, and the arrival of YOKOHAMA further strengthens this prestigious network. YOKOHAMA is a respected and influential brand that shares our commitment to excellence, innovation and high performance. This partnership brings together two organisations driven by a strong culture of ambition and a constant pursuit of the highest standards, both on and off the pitch.”

Gregorio Borgo, President of Yokohama Europe and Managing Officer of Yokohama Rubber Co., Ltd, added:

“This partnership represents much more than a simple sponsorship. It is a strategic investment in the future of our brand and a strong statement of our ambitions in Europe.

“In recent years, we have achieved extraordinary growth thanks to continuous investment in our products, our people, the customer experience and our brand positioning. The partnership with a club of Juventus’ calibre offers us the opportunity to enter the world of elite football alongside one of its most historic and respected institutions. Football has a unique ability to generate passion and emotional engagement; Juventus provides the ideal platform to strengthen our bond with millions of fans who share our values of performance, excellence and the pursuit of success.”