Kia Oval inks new deal with Tata Consumer Products

Kia Oval inks new deal with Tata Consumer Products

April 8, 2024

The Kia Oval, home ground of Surrey County Cricket Club, has signed a two-year partnership agreement with Tata Consumer Products, the food and beverages arm of Indian conglomerate Tata.

The deal will see Tata Tea become the Official Tea Advertising Partner of the Kia Oval. Tata Tea products will be part of the tea menu and be available in the hospitality and members’ areas at the Oval on matchdays as well as all non-match conferences and events at the venue. The tea break at the ground during the Vitality County Championship matches will also be rebranded as the “Tata Tea Break”. 

Charlie Buck, Commercial Director at Surrey Cricket, commented:

A cup of tea to go with the action-packed cricket at The Kia Oval is always a good idea! We’re delighted to welcome Tata on board as our official tea supplier at Surrey Cricket. Our love for cricket and shared family values unite us with Tata. We’re looking forward to delivering amazing matchday and non-matchday experiences at The Kia Oval with them.

Gharry Eccles, International President for Tata Consumer Products, said:

As the nation’s favourite drink, there’s always time for a cup of tea in the UK, especially when there is a break in the sporting action. As an Indian company we love cricket, the sense of community and wellbeing that the Kia Oval bring makes it a great partnership. Through this sponsorship we’ll be able to reach our consumers across the Southeast in many ways, from family days out and experiences at the Kia Oval combined with the simple pleasure that a good cuppa delivers.

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