KL Rahul: Brand Endorsements
Here are the brand endorsement deals of Indian professional cricketer KL Rahul.
Current endorsements
PUMA
PUMA signed KL Rahul in 2018 as a brand ambassador on an initial three-year contract. The deal still stands.
In 2021, Rahul notably collaborated with PUMA for the “PUMA X 1DER” collection.
Red Bull
Global energy drink giant Red Bull signed Rahul as a brand ambassador in 2019. He initially associated with the company while representing his university in a Red Bull Campus Cricket tournament.
Red Bull has also produced limited-edition Red Bull Hero cans featuring Rahul as part of its association with him.
SG
Rahul has been associated with cricket equipment manufacturer Sanspareils Greenlands (SG) since 2007. He has been using bats, gloves, and pads provided by the Meerut-based company. In return, he promotes the brand by headlining several of its campaigns and advertisements.
Tata Nexon
Rahul was signed by Tata Motors as a brand ambassador for its crossover SUV Tata Nexon in 2020. He was also part of several ad campaigns for the car and also launched the #NexLevel150K contest.
Metaman
Men’s lifestyle brand Metaman, known for its perfumes and jewellery, signed Rahul as a brand ambassador in August 2024.
Rahul is also an investor in the company’s perfume line, which was formerly known as the “Drip Project”.
Cure.fit
Bengaluru-based health and fitness start-up Cure.fit roped in Rahul as a brand ambassador in 2017 to promote CULT — its chain of premium fitness centres.
Rahul is also an investor in CULT.
Gully
In 2019, Indian street wear brand Gully roped in Rahul as a brand ambassador.
Rahul, along with retail partner ZEKO Online Pvt Ltd and Cornerstone Sport, launched the brand Gully Live Fast. He also invested in the brand.
Reserve Bank of India (RBI)
Rahul is one of many Indian cricketers who support Reserve Bank of India’s financial literacy initiatives.
Hublot
In October 2023, Swiss luxury watchmaker Hublot signed Rahul as a brand ambassador. Hublot is a wholly owned subsidiary of LVMH, a French luxury conglomerate.
Rahul has been seen wearing a “Panerai Radiomir 1940 3 Days Automatic Acciaio PAM00655” watch.
Numi
Numi is a Paris-based French luxury eyewear brand.
In June 2021, Rahul was roped in by Numi as a brand ambassador. Indian actress Athiya Shetty, Rahul’s wife, was also signed as a brand ambassador. The two have since appeared in Numi ad campaigns, sporting the brand’s eyewear.
XYXX
XYXX is an Indian men’s lifestyle brand known for its innerwear range. Rahul became a brand ambassador and an investor in the brand in 2022. He also collaborated with the brand on the “Ultimate Undie-pendence” campaign, promoting its innerwear.
Boldfit
Direct-to-customers (D2C) brand Boldfit signed Rahul as a brand ambassador in July 2024.
KL Rahul is also an investor in Boldfit’s athleisure and active wear category.
Police
Global lifestyle brand Police signed KL Rahul as a brand ambassador on a two-year contract in October 2024. Rahul represents the brand in India and the Middle East and has appeared in its “Audacity Wanted” ad campaign.
4CAST
In April 2023, Rahul joined UK-based athlete entrepreneurial collective 4CAST as an investor and brand ambassador alongside English cricketers Ben Stokes, Jofra Archer, and Stuart Broad.
4CAST provides corporate outlet for sportspersons to explore business opportunities. This strategic partnership with Rahul is aimed at helping 4CAST get exposure in the Indian market.
Hyuga Life
In June 2023, Rahul joined health and wellness brand Hyuga Life as an investor and brand ambassador.
Hyuga Life is a health and wellness brand from Pratech Brands known for its health supplements.
Too Yumm
Indian snack brand Too Yumm roped in Rahul in August 2023 as a brand ambassador.
Rahul has been seen promoting Too Yumm’s spicy snack “Bhoot Chips” via ad campaigns.
Carriall
Rahul was announced as a brand ambassador by luggage brand Carriall in September 2023.
As per the deal, Rahul has featured in the company’s ad campaigns, promoting several of its luggage models.
KnobbX
In January 2023, Rahul signed a partnership agreement with clothing retail brand KnobbX. He has since been seen promoting the brand’s jeans via ad campaigns.
Gamezy
In 2020, real money fantasy gaming app Gamezy signed Rahul as a brand ambassador.
Dream11
KL Rahul has had a partnership agreement in place with sports fantasy platform Dream11 since March 2024.
Rahul has collaborated with Dream11 on several ad campaigns, which have featured other cricketers and celebrities as well. Case in point, Rahul featured in a campaign during the 2025 IPL season titled “Aap ki team mein kaun” alongside Bollywood actors Aamir Khan and Ranbir Kapoor and several other cricketers.
Paul & Shark
Italian luxury brand Paul & Shark announced KL Rahul as its global brand ambassador in May 2025. Rahul has since appeared in several ad campaigns for the luxury apparel brand for its Spring/Summer 2025 collection.
Qubo
Since July 2025, Rahul has featured in promotional content for Qubo, an Indian smart home security devices manufacturer, promoting its car dashcams.
EXELmoto
KL Rahul, alongside actors Suniel Shetty and Ahan Shetty, also entrepreneur Akshai Varde, launched an EV startup called EXELmoto in June 2025. Rahul is also a brand ambassador for the company.
Also read: Virat Kohli’s brand endorsements
previous endorsements
BharatPe
Fintech company BharatPe signed Rahul as a brand ambassador in October 2022. He appeared in its “My Shop My Ad” campaign alongside fellow Team India cricketer Rohit Sharma.
boAt
Indian audio brand boAt brought KL Rahul on board in 2022. He was seen promoting the company’s “Rockerz 333ANC” headphones.
Zenovit
KL Rahul was signed by pharma company Zenlabs Ethica Ltd to promote its multivitamins brand Zenovit in 2018.
Alpine Health Foods
Alpine Health Foods signed Rahul as a brand ambassador in September 2021. He was seen promoting the brand’s peanut butter range on social media.
realme
In October 2021, Chinese consumer electronics brand realme signed Rahul as a brand ambassador to promote its “realme 10 Pro Series 5G” smartphone range.
Beardo
Beardo paid homage to the evergreen mooch (moustache) with a foot-thumping music video featuring notable Indian celebrities, including Rahul, in 2020.
Colgate
Rahul linked up with Colgate in 2021 and was seen promoting products of the brand, like the “Vedshakti Mouth Protect Spray”.
AD CAMPAIGNS
Additionally, Rahul has also appeared in advertisements for brands such as Dolce & Gabbana, Airbnb, Giorgio Armani, ARC Athlete Recovery, MVR Homes Goa, and Men of Platinum.
