Simran SinghaniaSpanish professional football league LaLiga has announced a partnership agreement with Lyon-based mobile payment solutions provider Digital Virgo.
As per the cooperation agreement, the two parties have agreed to work together to develop a mobile-based international platform called “LaLiga Xtra”, via which they will produce interactive content for the league’s fans. The platform’s licensing framework will enable it to distribute said content through licensees in the following regions: Argentina, Brazil, France, Belgium, Portugal and Morocco, as well as select nations in South America, Europe and the Middle East.
With the aid of quizzes, information, and a fantasy football app, this new platform will aim to enhance fan engagement, while offering a 360-degree match experience while watching LaLiga games.
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Javier Gil, Sponsorship Project Coordinator at LaLiga, said:
“LaLiga is excited to announce this agreement with Digital Virgo to deliver the best of Spanish football to several regions in the world. While providing our fans with a distinctive digital experience, we fulfill our commitment to give them access to top-notch Spanish football and first-rate entertainment. This arrangement will help us promote the value and importance of Spanish football to a global audience in addition to providing our supporters with access to a range of services that will make experiencing LaLiga a more enjoyable and accessible experience.”
Vincent Taradel, CMO Digital Virgo, commented:
“We are excited to enrich our value proposition for football fans with this new exclusive LaLiga Xtra service. This partnership is in line with our strategy in the field of sport, by offering ‘second screen‘ services with rich and exclusive content as well as gamification features to boost user engagement.”
