Bhavya DasThe second season of Legends League Cricket (LLC) has recorded a massive 16-million-plus viewership across the digital streaming platforms in India. The league’s digital footprint has also crossed 600 million fans across the world.
According to the latest Broadcast Audience Research Council (BARC) TV ratings, the opening match of LLC Season 2 between India Maharajas and World Giants, played at the Eden Gardens, garnered higher ratings than any other on-going cricket league in the country, five times more than the ratings of the entire last season of Legends league Cricket.
Legends League Cricket, being hosted in India for the first time, is being broadcast across the US, Australia and the Indian subcontinent. While Star Sports, Disney+ Hotstar and FanCode are the official broadcast and streaming partners in India and the Indian subcontinent, WILLOW, Kayo Sports and Fox Cricket are the league’s exclusive broadcast and streaming partners in the US and Australia, respectively.
The on-going season of Legends League Cricket has been witnessing the participation of many cricketing greats from across the world, including Virender Sehwag, Gautam Gambhir, Chris Gayle, Mitchell Johnson, Jacques Kallis and Muttiah Muralitharan among others.
Talking about the viewership numbers, Raman Raheja, Co-Founder and CEO of Legends League Cricket, said:
“It’s amazing to see such great numbers. We all know Star Sports being the premium broadcaster and is the biggest Sports platform, it has helped create wider reach for us and we have the second highest viewership in India for any T20 league after IPL. Barring Indian Cricket, we surpass any other current cricket events or league.
“The responses of the fans have been overwhelming this season and it reflects the increasing popularity of the Legends League Cricket. We look forward to ratings of other matches and hope it keeps going higher and higher.”
