Multi-year deal signed
Premier League giants Liverpool FC have announced a new multi-year partnership with global sportswear firm adidas, who will join the club as their Official Kit Partner from August 1, 2025. The deal will see adidas provide the Liverpool men’s, women’s and Academy teams and LFC Foundation staff with match kit, training kit and culture wear.
The new partnership will see adidas and Liverpool team up once again after having previously partnered together between 1985 to 1996 and 2006 to 2012.
Billy Hogan, Chief Executive Officer at Liverpool FC, commented,
“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time. adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”
Bjørn Gulden, Chief Executive Officer, adidas, said,
“We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base. The jerseys worn during previous partnerships are some of the greatest ever created. We are honoured to once again provide the players with cutting-edge technology to perform at the highest level and are looking forward to creating more classics for the fans.”
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