MLS signs new deal with Chevrolet

Major League Soccer signs Regional Partnership agreement with Chevrolet

February 1, 2024

Major League Soccer (MLS) has signed an agreement with General Motors, making one of the Detroit, Michigan-based company’s automobile divisions, Chevrolet, its Regional Partner in Canada. 

The partnership will see Chevrolet work on various fan experiences and activations for the Canadian MLS fans. Chevrolet will also have branding presence at Canadian MLS games through in-venue and digital advertising as well as retail displays. 

Speaking about the agreement, James Hodge, Brand Director, Chevrolet Canada, said:

This partnership supports grassroots soccer while fostering the development of youth both on and off the field. This collaboration takes on even greater significance by leveraging the power of our Canadian Chevrolet dealer community, and we look ahead to fueling a growing enthusiasm and passion for soccer among Canadians.

Rodrigo Coelho, Managing Director, Momentum Worldwide Canada, added:

Our mission is to connect brands meaningfully with fans. We’re very excited to work alongside Chevrolet and MLS to make a significant impact in one of the fastest growing passions in North America, especially in a country with such a diverse set of fans.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Leave a Reply

Your email address will not be published.

Vitality extends partnership with GG.BET
Previous Story

Team Vitality extends partnership with GG.BET

Harry Kane joins Reflo family
Next Story

Harry Kane joins Reflo as golf ambassador and lead investor

Latest from Football

Complete list of LaLiga Sponsors for the 2023-2024 season:

LaLiga Sponsors 2023-24 

This article contains information regarding the organisations enjoying a strong branding presence across LaLiga’s
Go toTop