Mohammed Siraj joins the HELL ENERGY DRINK family

Caffeine beverage company HELL ENERGY DRINK has signed Indian cricketer Mohammed Siraj as part of their sports portfolio with Siraj becoming the second Indian cricketer after Shreyas Iyer to join the brand. As the face of the brand, Siraj will headline various campaigns and feature across the brand’s integrated marketing system. HELL ENERGY DRINK also aims to find credibility and reach out to the wider audiences through the partnership.

Mohammed Siraj, commented,

“I have always believed in giving my 100% on the field, no matter what the situation is. That mindset is what connects me strongly with HELL ENERGY DRINK. The brand stands for intensity, performance and pushing boundaries, values that I truly believe in. I am excited to be associated with a brand that celebrates consistency, persistence and giving your best every single time.”

Unnikannan Gangadharan, Director, Hell Energy Private, said,

“The brand sees Siraj as an embodiment of its DNA, fearless, relentless and deeply connected with today’s youth through his journey and on-field intensity.”