Olio joins as Official Partner
Inaugural Indian Premier League (IPL) champions Rajasthan Royals has signed a new partnership with Bengaluru-based food and beverage brand, Curefoods, which will see Curefoods’ brand Olio Pizza join as an Official Partner of the team.
The partnership will see Olio host various fan engagement activities at the stadium during Rajasthan’s home games and will also launch a flagship Rajasthan Royals-themed sports cafe – the Olio Dugout Café , including a merchandise store.
Jake Lush McCrum, chief executive officer, Rajasthan Royals, commented,
“Olio are an important partner for us, as we both share a vision of delivering unique and memorable experiences for fans this IPL. The launch of the Olio Dugout Café and in-stadium activations are great case studies for innovation in partnerships and will help us engage fans throughout the year, creating memorable moments on and off the field.”
Ankit Nagori, founder of Curefoods, said,
“We are excited to bring this unique collaboration with Rajasthan Royals to life. Cricket and food have always been a perfect combination, and through Olio, we aim to deliver a unique experience for fans. We believe the introduction of the RR-themed sports café, in-stadium branding, and limited-edition product launches reflect our commitment to bringing people together over great food and great cricket.”
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