Indian cricketer will be part of the brand’s marketing campaigns and brand activities.
Infinity Learn by Sri Chaitanya has brought on ace Indian cricketer Rohit Sharma as its brand ambassador. Sharma will be joining on as the face of the company’s multi-channel marketing campaigns and brand activities.
With Sharma joining, the company hopes to strengthen its brand identity and cement itself as the most aspiring edtech platform in the country.
Speaking about signing the cricketing superstar, Ujjwal Singh, CEO of Infinity Learn by Sri Chaitanya, said:
“Infinity Learn is poised to become one of top edtech brands in India. Rohit Sharma’s personal brand resonates very well with Infinity Learn’s brand values of trust and delivering success. Apart from being an inspiration for the next generation cricketers, Rohit is also an ideal role model, and above all, a mentor who guides his team to success and an expert at what he does. We look forward to building a strong brand by associating with Rohit.”
Rohit himself spoke about his new partnership, commenting:
“I’m glad to be associated with a reputed educational institution such as Sri Chaitanya with their digital learning venture Infinity Learn. Sri Chaitanya carries a rich legacy of three plus decades of shaping the future of young India. I am impressed by the vision and the compelling story of commitment shown by Infinity Learn by Sri Chaitanya who is known to identify and nurture young talent by imbibing discipline and hard work.”
Launched in June 2021 by educational group Sri Chaitanya, Infinity Learn brings together artificial intelligence and practical teaching and learning methods. Signing Sharma comes at a time when Infinity Learn is looking to grow and increase its market share in the Indian edtech industry.
The company also released a statement following confirmation of the new partnership:
“As the new face of Infinity Learns’ brand Rohit Sharma will represent the brand positively in a multitude of settings and add a push button to multi-channel marketing campaigns as well as brand engagement activities.”