This article contains information regarding the organisations enjoying a strong branding presence across the Royal Challengers Bangalore (RCB) men’s team’s physical and digital assets as their sponsors and partners for the 2023 Indian Premier League (IPL) season.
Qatar Airways, the state-owned flag carrier of Qatar, announced a multi-year partnership with the Royal Challengers Bangalore ahead of IPL 2023, becoming their men’s team’s Official Title Sponsor. As Title Sponsor, Qatar Airways has its logo present on the front of the RCB men’s team jersey as well as other team assets.
The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all eight teams across the IPL since the 2018 season.
Indian wires and cables manufacturer KEI Industries was added to the RCB sponsorship portfolio as their men’s team’s Principal Partner ahead of IPL 2023. The three-year association puts the KEI logo on the back of the official RCB match jerseys as well as other team assets.
Happilo, an India-based health food brand, signed a partnership agreement with the Royal Challengers for the 2023 IPL season. As per the agreement, Happilo joined the RCB sponsorship portfolio as their men’s team’s Official Snacking Partner.
boAt is a manufacturer and marketer of audio products, adapters and cables. During IPL 2020, it served as the Official Audio and Merchandise Partner to six IPL teams, excluding the SunRisers Hyderabad and the Rajasthan Royals.
In March 2023, it was announced that boAt would serve as the official audio and wearable partner of two IPL teams—the Royal Challengers Bangalore and the Gujarat Titans—while also extending its partnership with the Kolkata Knight Riders, serving them as their official audio partner for IPL 2023.
The German sportswear giant signed a three-year deal to become the RCB’s Official Kit Supplier starting from IPL 2021. The partnership also grants Puma rights to design and sell replica jerseys and RCB-themed merchandise.
The Indian arm of the Osaka-headquartered Japanese paint and paint products manufacturer joined the RCB sponsorship portfolio as an Associate Partner ahead of the 2021 IPL.
Mahindra & Mahindra is an Indian multinational automotive manufacturing corporation headquartered in Ludhiana. The automotive company tied up with the RCB ahead of IPL 2023 as their men’s team’s Official SUV Partner.
The RCB announced a partnership with Equitas Small Finance Bank in March 2023, ahead of the commencement of the 2023 IPL Season.
The partnership sees Equitas join the RCB sponsorship portfolio as their men’s team’s Official Banking Partner for the 2023 season. As per the deal, the Equitas logo features on the trouser of the RCB playing kit. The two parties also work together on various social media and advertising campaigns.
The chocolate bar brand served as the RCB’s official “crunch partner” in IPL 2018.
In April 2022, Nestlé Munch was announced as the official crunch partner of four IPL teams: the Royal Challengers Bangalore, the Punjab Kings, the SunRisers Hyderabad, and the Kolkata Knight Riders. The partnership entails the production of limited-edition Nestlé Munch packs carrying the branding of the aforementioned teams. Scanning these packs offers the consumers a “unique 360-degree digital experience with their favourite team”. The deal also entails cricket-themed games via which fans can avail unique money-can’t-buy experiences.
The Bangalore-headquartered sleep products manufacturer was on-boarded as the official sleep partner of the RCB ahead of IPL 2022.
The Mumbai-headquartered Indian real estate developer was on-boarded by the RCB as an official partner ahead of IPL 2022. Heading into the 2023 IPL season, Birla Estates continues to act as the RCB men’s team’s official real estate partner.
The Bangalore-based LED TV manufacturer was on-boarded by the RCB as their official LED TV partner ahead of IPL 2023.
The HT Media-owned FM radio network returned to the RCB sponsorship portfolio as an official partner of their men’s team ahead of IPL 2023, having served as an Official Radio Partner of the team in the past.
Beverage and lifestyle brand Bira91 signed a multi-year partnership agreement with the Royal Challengers ahead of the 2023 IPL season. As per the agreement, Bira91 serves as an Official Partner of the RCB men’s team. Apart from the RCB, Bira91 has also signed up with the Mumbai Indians, the Delhi Capitals, the Kolkata Knight Riders and the SunRisers Hyderabad.
EatSure, an online food delivery platform, was roped in by the RCB as their men’s team’s Official Food Delivery Partner ahead of IPL 2023. The partnership sees EatSure serve as the Official Sponsor of the official RCB podcast. EatSure also dons the role of the team’s Meal Delivery Partner and holds the exclusive rights to sell food inside the Chinnaswamy Stadium’s concession area during all seven RCB home games.
The partnership sees Ampere join the RCB sponsorship portfolio as the Official EV Partner of their men’s team. As per the agreement, the RCB cheerleaders’ jerseys and musical instruments are to feature the Ampere logo on them, whereas, during each RCB home game, a team-branded scooter will be presented to the “Electrifying Player of the Match”. The team and Ampere are to collaborate on multiple giveaways throughout the season.
Apart from being an Official Partner to the IPL itself, the Mumbai-headquartered Indian fantasy sports platform serves as the designated fantasy sports partner to eight teams in the tournament, excluding the Kolkata Knight Riders and the Lucknow Super Giants. The RCB added Dream11 to their sponsorship portfolio as an official partner of their men’s team ahead of IPL 2023.
The RCB on-boarded Royal Challenge, a brand of Indian whiskey manufactured by United Spirits Ltd, as one of their men’s teams official partners ahead of the 2023 IPL season. As per the deal, Royal Challenge receives logo representation on the RCB men’s team kit.
The RCB signed a partnership agreement with Indian healthcare institute Manipal Hospitals for the 2023 IPL season, making it their men’s team’s official healthcare partner.
Aryaka is an IT solution company that provides wide area software-designed network connectivity and application delivery. In April 2023, the RCB signed a partnership agreement with Aryaka, making it their men’s team’s Official IT Networking and Security Sponsor for IPL 2023.
Ahead of IPL 2023, the RCB and American non-alcoholic beverage company 7UP announced a partnership agreement. 7UP joined the RCB sponsorship portfolio as an Official Sponsor of their men’s team.
ITC Master Chef Creations is an Indian food outlet from the house of ITC Groups. In April 2023, the RCB a signed a partnership agreement with ITC Master Chef Creations, making it their men’s team’s official gourmet food partner for the 2023 IPL season.
Natural beauty and skincare brand Bella Vita Organic, from the Idam House of Brands, was roped in by the RCB as an Official Sponsor of their men’s team for IPL 2023. The Haryana-based also signed up with the Mumbai Indians earlier in 2023.
The RCB announced a partnership with Viacom18’s OTT streaming service JioCinema ahead of IPL 2023, of which JioCinema is also the exclusive digital broadcaster. JioCinema joined the RCB sponsorship portfolio as an official partner of their men’s team.
Alstone — India’s premier metal composite panel brand — collaborated with the RCB as an official partner ahead of the 2023 IPL season.
Homable Films — one of India’s leading production houses — renewed its partnership with the RCB during the first week of IPL 2023. As part of the renewed agreement, Hombale Films joined the RCB sponsorship portfolio as their men’s team official digital partner.
Amul Organic, a part of Anand Milk Union Limited (Amul), joined hands with the RCB as their men’s team’s Official Organic Partner for the 2023 IPL season.
The Bangalore-headquartered sports event management company serves as the official Event Management Agency and Exclusive Commercial Partner of the RCB, as per the last extension between the two parties that was announced in February 2020, ahead of IPL 2020.
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