Sheffield United FC extend HEB Group partnership

Sheffield United Football Club have renewed their partnership with HEB Group, a Sheffield-based construction company.

As per the renewed agreement, HEB Group will retain the naming rights to a stand at Bramall Lane — the Blades’ home ground — which will continue to be known as the HEB Group Stand.

The company will also enjoy a branding presence at other Sheffield United assets through the deal covering both the men’s and women’s teams of the club.

On the renewal with Sheffield United, Nigel Pollard, Group Managing Director at HEB Group, said:

“Our relationship with Sheffield United is built on shared values; teamwork, determination, and pride in our city. Renewing for the 2025/26 season allows us to keep giving back to the community we’ve been part of for over a century. We’re excited to continue the journey together.“