Ganguly joins as Brand Ambassador
Digital lending platform Olyv has roped in former Indian cricket team captain and former BCCI President Sourav Ganguly as their new brand ambassador. Olyv aims to utilise Ganguly’s brand image and global reach to reach out to wider audiences, gain trust and make brand presence in the country.
Ganguly will be promoting the brand’s financial products, from Digital Lending to Credit Health and Gold Savings, making financial solutions accessible to underserved segments across the country. The deal will also see Gangly appear in various marketing campaigns across ATL, BTL and digital channels to increase awareness about Olyv and their products.
Rohit Garg, Co-founder and CEO of Olyv, commented,
“Much like Dada’s leadership transformed Indian cricket, we at Olyv seek to empower people to make bold financial moves and achieve their dreams. Sourav Ganguly embodies our vision of being a ‘Partner to the Aspirations of Emerging India’; one that is fearless, trustworthy, and always committed to breaking new ground. As someone who commands the love and adulation of every Indian, he has evolved into a household name. This makes him perfect for advancing Olyv’s presence across the national populace and connecting with our diverse base, especially in the emerging markets of Tier-2 and beyond geos.”
Leave a Reply