Brighton & Hove Albion Football Club have announced a partnership with upcycling innovator FC88, which will see the two work together to reuse material from misprinted jerseys to manufacture “bum bags and bum bucket hats”.

The partnership is in line with the club’s sustainability goals of reusing as much of the kit as possible and FC88’s vision of “saving football apparel from landfill and incinerators by reworking them into new pieces.”

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Tom Harris, Sustainability Manager, Brighton & Hove Albion FC, commented:

“The club is committed to finding innovative and sustainable solutions that will reduce our environmental impact and inspire our fans. Not only are these new products made from material that would otherwise be waste, but they are produced in Brighton, supporting the local economy and resulting in fewer emissions from transportation.“

Nicole Bekkers, Founder & CEO of FC88, added:

“What makes this collaboration between Brighton & Hove Albion and FC88 so special is the hands-on approach at every stage. Everything has been carefully crafted in Brighton, giving the collection a distinct local flavour and a unique story behind every piece. The upcycling atelier is just two miles down the road from the club. Each upcycled item is more than just a product; it’s a testament to the creativity and talent of Brighton’s local craftspeople. Fans will be wearing a piece of the city’s heart and soul with every item in this collection.”