Reigning Formula One Constructors' champions McLaren Racing have signed a new multi-year partnership with PUMA, who will join the team as their kit and apparel partner. The deal will see...
Formula 1 News and Race Insights
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Haas expands partnership with RUCKUS Networks
American Formula One team Haas have announced a partnership expansion with global supplier of advanced wireless systems for the mobile internet infrastructure market, RUCKUS Networks, who will take up the...
Williams Racing bring in Victor Martins as Test and Development Driver for upcoming season
British Formula One team Williams Racing have recently announced that their Driver Academy member Victor Martins will take up the role of a Test and Development Driver for the Formula...
Haas partners with Fix Network
American Formula One team Haas have announced a new multi-year partnership agreement with automotive aftermarket franchise networks for collision, glass and mechanical repair services, Fix Network who will join the...
Formula E extends Taittinger partnership
Formula E have recently announced a partnership renewal with French wine brand, Taittinger, who will continue on as the Official Champagne of the series. Taittinger will continue to be provided...
Latest News
Audi F1 team signs new deal with Nexo
The Audi Formula One team have recently announced a multi-year partnership with digital assets wealth platform, Nexo, who will join the team as their Official Digital Asset Partner, ahead of...
McLaren F1 team extends AkzoNobel deal
McLaren Racing have announced a partnership extension of their long-standing agreement with Dutch multinational company, AkzoNobel, who will continue on as the British Formula One team's Official Partner: Coatings Solutions....
Ferrari joins hands with WHOOP
Italian Formula One team Ferrari have signed a new partnership with wearable technology company, WHOOP, who will join the team as their Official Health and Fitness Wearable Partner and also...
Atlassian Williams Racing join forces with Nuveen
Atlassian Williams F1 Team have roped in asset management firm Nuveen as their Official Asset Management Partner.
Scuderia Ferrari HP partner with BingX
Scuderia Ferrari HP have roped in BingX, a crypto exchange company, as an Official Team Partner on a multi-year deal.
Audi F1 team partners with Piquadro
Formula One team, Audi F1 Team have recently inked a new partnership agreement with Italian luggage brand, Piquadro, who has joined the team as their Official Luxury Luggage Partner for...
Aston Martin Aramco F1 Team partner with Meccano
Aston Martin Aramco Formula One Team have announced a licensing partnership with construction set brand Meccano.
Audi F1 Team announces partnership with Hyatt
The Audi F1 team have announced a new partnership agreement with Hyatt who will join the team as their Official Hospitality Partner. Hyatt members will have access to F1's iconic...
BWT Alpine F1 Team partner with eToro
BWT Alpine F1 Team have roped in trading platform eToro as their Exclusive Trading and Investment Partner for the upcoming F1 season.
Audi Revolut F1 Team partner with NinjaOne
Audi Revolut F1 Team have roped in NinjaOne as their Official Endpoint Management, Mobile Device Management and SaaS Backup Partner.
Formula One renews Getty Images partnership
Formula One has announced a multi-year renewal of its partnership with Getty Images, the global visual content marketplace.
TGR Haas F1 Team partner with Castore
TGR Haas Formula One Team have signed a multi-year partnership agreement with British apparel and sportswear brand Castore.
Atlassian Williams F1 Team partner with dashmoto
Atlassian Williams Formula One Team have announced a partnership with electrical automotive company dashmoto, signing a two-year deal.
Zhou Guanyu returns to the F1 grid as Cadillac reserve driver
Zhou Guanyu has been confirmed as the Reserve Driver of the Cadillac Formula One Team for their debut season.
Max Verstappen teams up with Fanatics
Max Verstappen has announced a multi-year partnership with Fanatics, an international e-commerce and merchandising company.
Monaco Grand Prix gets new title partner in Louis Vuitton
Louis Vuitton has been confirmed as the title sponsor of the Formula One Monaco Grand Prix after signing a multi-year agreement.
Banco Santander confirmed as Founding Partner of F1 Spanish Grand Prix
Banco Santander has been announced as a Founding Partner of the Formula One Spanish Grand Prix following a multi-year agreement.
Scuderia Ferrari HP extend OMR Automotive partnership
Scuderia Ferrari HP have announced a multi-year renewal of their long-standing partnership with OMR Automotive.
Aston Martin Aramco F1 Team renew JCB partnership
Aston Martin Aramco Formula One Team have signed a partnership renewal agreement with British equipment manufacturer JCB.
Formula One extends FanCode partnership for Indian subcontinent broadcast
Formula One has announced a multi-year extension of its partnership with Mumbai-based sports streaming company FanCode.
Formula One set for return to Portugal
Formula One has announced a two-year partnership to bring back the Portuguese Grand Prix on its calendar in 2027 and 2028.
Top 5 F1 teams best prepared for 2026 regulation changes
Putting our analytical and investigative hats on, here we present our pick of five teams best prepared for the 2026 F1 regulation changes.
WTA teams up with Mercedes-Benz
The Women's Tennis Association (WTA) has roped in Mercedes-Benz as a Premier Partner and the Exclusive Automobile Partner.
Audi F1 Team join forces with Paulaner Brewery
The Audi Formula One Team, who are set to debut next year, have announced a long-term agreement with Munich-based Paulaner Brewery.
Aston Martin Aramco F1 Team partner with CoinPayments
Aston Martin Aramco Formula One Team (AMF1) have announced a partnership with CoinPayments, a crypto payment gateway.