Sportswear brand PUMA has teamed up with Indian professional cricketers Asha Sobhana and Sajana Sajeevan, who will thus star in upcoming PUMA campaigns.

Part of the Indian squad for the 2024 ICC Women’s T20 World Cup, both cricketers recently featured in PUMA’s “You Need Balls” campaign highlighting the spirit of female athletes and their perseverance.

Asha Sobhana commented:

“I am thrilled to team up with Puma. This collaboration not only empowers me as an athlete but also symbolises the growing recognition and support for women’s cricket in India. Together, we can inspire young girls to chase their dreams.”

Sajana Sajeevan added:

“Joining forces with Puma is a dream come true. Their commitment to promoting women in sports aligns perfectly with our goals as athletes. I hope our journey encourages others to embrace their passion and push boundaries.“

Taha Farooqui from TRP Sports commented:

“We are proud to see Asha and Sajana represent not just themselves but also the spirit of women’s cricket in India. Their collaboration with Puma marks a significant step towards empowering female athletes, and we look forward to witnessing the impact they will make through this partnership.“