TIGC, a men's wear firm which is a brand of the The Indian Garage Co. company, has roped in Indian cricketer Suryakumar Yadav as their brand ambassador. The brand hopes to use Yadav's growing popularity to enhance their brand visibility and cement themselves as a top fashion brand for the youth. The partnership will see Yadav promote the brand's various products through social media and advertisement campaigns. Anant Tanted, CEO and Founder of TIGC, commented, "This is our maiden move to capture a piece of the digital-first fashion market in India. We are delighted to partner with Suryakumar Yadav as the brand ambassador of TIGC. He is an excellent sportsman, and his vivaciousness goes beyond the game. He represents everything TIGC stands for: innovation, fearlessness, boldness, and creativity! We are looking forward to a significant association with him!” Suryakumar Yadav, added, "Fashion for me is a combination of style and comfort, and I am happy to be associated with a fashion brand like TIGC. Through this partnership, I hope to engage with my fans and share my sense of style.”