The Ultimate Fighting Championship (UFC) has announced a multi-year global marketing partnership agreement with Aires Tech, a leader in Electromagnetic Field (EMF) protection technology.

Joining as an Official Partner of the UFC, Aires Tech will have prominent branding at all UFC Pay Per Views going forward. The branding will also be integrated into the UFC Live Weigh-In Show, with the two parties set to work together on original content for their respective digital and social media handles. 

Grant Norris-Jones, Head of Global Partnerships at TKO, said:

“We’re thrilled to welcome Aires Tech as an official UFC partner. Aires aligns well with our brand in several respects, including their focus on innovation and being a first mover in their industry.  Their emphasis on technology to promote health and wellness is a message we’re proud to support and share with our athletes and fans around the world.“

Josh Bruni, CEO, American Aires, said:

“I am delighted to announce this transformative partnership with UFC, an organisation renowned for its innovative approach and commitment to excellence in sports entertainment.  UFC’s vision of pushing boundaries and achieving peak performance aligns perfectly with Aires’ mission to offer cutting-edge EMF neutralising and Bio-Frequency Modulation technology that both protects and enhances health and wellness.  Partnering with UFC allows us to align with a global entity that shares our dedication to excellence and innovation. This collaboration not only amplifies our global reach but also connects us with UFC’s dedicated audience, who value peak performance and personal well-being. 

“This significant deal underscores our strategic partnership with WME to build Aires into a household brand. UFC, known as a disruptor in major sports, has seen rapid and ongoing growth.  With 40% of its following being millennials, this demographic aligns closely with Aires’ target consumers. UFC’s performance-focused fans, who are keen on personal health optimization, find a natural fit with our Bio-Frequency Modulation technology. Moreover, this partnership matches Aires’ regional strongholds in the United States, Canada, the UK, Germany, and Australia. With UFC’s growing global viewership, this collaboration allows us to expand our presence internationally. Together, we aim to empower individuals by combining UFC’s dynamic, performance-driven ethos with Aires’ commitment to safeguarding and enhancing health in an increasingly connected world, marking a significant step in our journey to become a global leader.“