Cricket News News

THE INTERNATIONAL CRICKET COUNCIL ANNOUNCES STRATEGIC PARTNERSHIP WITH FINTECH INFRASTRUCTURE LEADER: NIUM

Staff Staff

The International Cricket Council (ICC) announced today that it has entered a multi-year strategic partnership with Nium, a leading global financial technology (FinTech) infrastructure company. Nium provides banks and businesses with access to a suite of fintech infrastructure services through one API. This partnership includes involvement and integration in three global ICC events through to the end of 2023 such as the ICC Men’s T20 World Cup in the United Arab Emirates and Oman, the ICC World Test Championship Final in 2023 and the ICC Men’s Cricket World Cup 2023 to be hosted in India.

 

As an official partner of the ICC, Nium will promote its association across broadcast and digital platforms, as well as execute unique fan and client activations at these ICC events. This partnership will enable Nium to engage the global cricket-loving business fanbase with innovative campaigns that highlight the power of fintech in helping make global money movement faster, safer, and easier.

 

Speaking on the association, Anurag Dahiya, Chief Commercial Officer, ICC said: “We are excited to have Nium join us as an official partner, beginning with the highly anticipated ICC Men’s T20 World Cup to be held here in the UAE & Oman. This relationship will allow Nium to use the backdrop of cricket to promote its role as a pioneer in fintech innovation to its clients and prospects, worldwide. We look forward to working with Nium on developing bespoke campaigns that we believe in time will have a positive impact on our game and how we engage with fans.”

 

Speaking on this strategic partnership, Prajit Nanu, Co-Founder and CEO, Nium said, “We are beyond excited to join forces with the ICC as a unique B2B commercial partner. Cricket’s appeal transcends countries, currencies, and cultures. For years, Nium has been the behind-the-scenes fintech infrastructure powering some of the most recognized brands in the world. This partnership allows us to showcase our fintech innovations on a global stage, and to engage cricket-loving technologists in the development of new programs to advance the global game experience.”

 

Share this article
Staff

Staff

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Australia vs Pakistan 1st ODI: Preview and Predictions

Australia vs Pakistan 1st ODI: Preview and Predictions

Can Pakistan keep their strong run going? After a stunning red-ball series against England, Pakistan have reached Australia for a white-ball series with Mohammad Rizwan leading the visitors.  The ODI...

West Indies vs England 2nd ODI: Preview and Predictions

West Indies vs England 2nd ODI: Preview and Predictions

England need to win to stay alive England were hoping that rain would save them from a loss in the opening game but an inexperienced English side were blown away...

India vs New Zealand 3rd Test: Preview and Predictions

India vs New Zealand 3rd Test: Preview and Predictions

Can India avoid a white-wash? One of India's poorest home performances in the red-ball format in the last two decades has seen New Zealand lock in their first Test series...