Advertising Tennis News

Watch this epic Merc commercial featuring Roger Federer

Staff Staff

“True performance is timeless” and to prove this, Mercedes-Benz did something that nobody could have imagined. In a commercial that was made in the second half of 2016, they made the legendary tennis player, Roger Federer perform like Rod Laver, John McEnroe, Andre Agassi and Bjorn Borg. With every transition, they also showed how their brand has evolved with time.

Using humor as a tool, the makers (Merkley + Partners) perfectly showed the audience that both their brand and RF are indeed “Timeless”.  Apart from the brilliant idea of the ad, one can also not ignore the fact that this commercial has the power to stay in human minds forever. And that power is because of the presence of Roger Federer in it.

Hiring a celebrity is an easy thing to do but making that celebrity convincible in your commercial is a difficult task. Mercedes-Benz deserves full marks for accomplishing this.

Honestly, I have no idea how this video missed my eye and that of the social media. Anyway, I hope that one day before the Australian Open final this ad brings a smile to all RF fans.

Watch the Ad

https://youtu.be/ABbh5iQA5oY

Share this article
Staff

Staff

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from Tennis News

Cadbury Bournvita releases 'Tayyari Jeet Ki' campaign

Cadbury Bournvita releases 'Tayyari Jeet Ki' campaign

Advertising Tennis News
Aditya Chaudhuri Aditya Chaudhuri

Cadbury Bournvita, Mondelez India's nutrition brand, has unveiled a four-minute short film titled, 'The Boy Who Failed' as part of their 'Tayyari Jeet Ki' campaign. The short film showcases a family of three, a mother and her son and daughter, who return from a district-level badminton competition. The young son returns home dejected and filled with rage after evidently losing in the tournament and even though his elder sister tries to persuade him to come and practise the following day, the young boy keeps to himself and remains in his room. The mother takes the daughter for practice and the young boy looks at his mother and daughter practising and slowly regains the confidence to pick up his racquet once again. The film ends with the young boy once again returning to the court and having the courage to accept his failure and learn from it. The film ends with the message that 'there is a big difference between failing and accepting one is failure.' The film talks about how failure is one of the most important teachers on the path to success and how one must not give up due to failure but learn from it and keep moving on. The campaign will see Cadbury Bournvita also rope in athletes such as Hima Das, Ashish Kumar Chaudhary and Anahat Singh and will be showcasing their 'fighting spirit' in their upcoming adverts. The athletes will also use their social media handles to share inspiring stories about overcoming failure and learning from it, as part of the campaign.

Unacademy has launched a new film called 'Focus: First Law of Learning'

Unacademy wraps up IPL 15 with film called 'Focus: First Law of Learning'

Advertising Tennis News
Aditya Chaudhuri Aditya Chaudhuri

EdTech platform Unacademy has launched a new film called Focus: First Law of Learning, based on the fifteenth season of the Indian Premier League. The film talks about the importance...

Facebook's Diwali Ad Film Simplicity at its Best

Advertising Tennis News
Staff Staff

This Diwali season, Facebook has created a powerful ad film with the support of Taproot Dentsu and Chrome Pictures that is gathering love from all across the country. The eight-minute...