Barbecue brand Weber Barbecues has extended its naming rights agreement with the Women’s Big Bash League till the end of the 2023/24 season following a partnership extension with Cricket Australia.
The extension will see Weber Barbecues remain with the leading women’s T20 franchise-based league until the end of WBBL Season 9. Weber and Cricket Australia first partnered before the start of last season on an initial two-year deal.
Alistair Dobson, Cricket Australia’s General Manager of Big Bash Leagues, commented:
“The League is delighted to be extending its naming rights partnership with Weber Barbecues into a third season. Both Weber and the WBBL are world class in their field, but both also share strong links to the essence of summer: fun, family, food and cricket. We look forward to working with Weber over the next two seasons to strengthen these ties and deliver a brilliant experience to our fans nationwide.“
Michael McDonald, Weber Barbecues Managing Director, Australia and New Zealand, added:
“Barbecuing and cricket are the perfect recipe for the Australian summer and our partnership is enthusiastically supported by our consumers, our retail partners and our team. We believe that getting involved in barbecuing, like playing cricket, should be inclusive of everyone and we are very proud to be able to support the growth of women’s cricket in Australia.“
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