Cristiano Ronaldo: Brand Endorsements | Investments | Charity work
This article contains information about Portuguese professional footballer Cristiano Ronaldo — his earnings, his sponsorship and brand endorsement deals, his investments, as well as his notable charity work.
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Current Endorsements
Cristiano Ronaldo‘s Sponsors and Endorsements over the years: AROYA Cruises, eSports World Cup, Noug, Visit Saudi, Fatal Fury, Ursu 9, Nike, Herbalife, DAZN, Clear, MTG, Altice Portugal, Garena Free Fire, American Tourister, LiveScore, TAG Heuer, Louis Vuitton, Jacob & Co, zujuGP, Binance, UFL
AROYA Cruises
AROYA Cruises, a business fully owned by the Public Investment Fund of Saudi Arabia, was officially launched in June 2023 as a separate business unit of Cruise Saudi. This premium cruise line runs with an independent operational and management team based in Jeddah.
In April 2025, Ronaldo and his partner, Georgina Rodriguez, partnered with AROYA Cruises for a marketing campaign.
eSports World Cup 2025
In June 2025, the Esports World Cup Foundation (EWCF) announced the appointment of Ronaldo as the global ambassador for the 2025 Esports World Cup (EWC).
This landmark collaboration aims to unite traditional sports and competitive gaming, leveraging Ronaldo’s worldwide appeal to engage new audiences.
Noug
In March 2024, Saudi Arabian dairy products brand Noug roped in Ronaldo as part of a multi-year sponsorship deal. The former Real Madrid forward endorsed the “Year of the Camel” celebrations in Saudi Arabia with a targeted marketing campaign.
Fatal Fury
In April 2024, Japanese video game developer SNK announced the release of the next instalment of Fatal Fury, a series of fast-paced fighting games. A month prior to the release of the game, SNK had announced that Ronaldo would be a playable character, joined days later by Bosnian-Swedish DJ Salvatore Ganacci.
MTG
Ronaldo has been a brand ambassador for Japanese healthcare brand MTG since July 2014.
In July 2023, Ronaldo signed a sponsorship deal with SIXPAD, a Japanese fitness technology company owned by the MTG Group that makes EMS (Electrical Muscle Stimulation) training gear.
Ronaldo not only acts as a brand ambassador for the company, but also as a product development partner, contributing his training expertise to the design and promotion of SIXPAD products.
Nike
The partnership between Cristiano and Nike first began in 2003. In 2016, he became the third athlete in history to sign a lifetime deal with the brand — an opportunity previously offered only to Michael Jordan and LeBron James.
Herbalife
Global nutrition company Herbalife first partnered with Ronaldo in 2013, when it launched a co-branded sports drink called “Herbalife24 CR7 Drive”.
Since then, Ronaldo has also served as a Herbalife brand ambassador.
Altice Portugal
American telecom services provider Altice has had Ronaldo on board for its Portuguese division since 2015. The contract was last renewed in 2019.
Louis Vuitton
In November 2022, on the eve of the 2022 FIFA World Cup, French luxury house Louis Vuitton posted a photo across its social media accounts featuring Cristiano Ronaldo and Lionel Messi, the two coming together for a rare joint collaboration.
Jacob & Co
The New York-based luxury jewellery and timepiece brand announced a collaboration with Cristiano in November 2022. The partnership kicked off with the launch of the “Jacob & Co X CR7” and “Epic X Heart of CR7” collections.
Binance
The Cayman Islands-headquartered cryptocurrency exchange announced in June 2022 a multi-year partnership with Ronaldo. The official press release on the Binance website stated that the collaboration would entail “a one-of-a-kind experience for football fans worldwide, with a series of NFT collections that will launch exclusively on Binance’s official NFT platform.”
Ronaldo’s first NFT collection with Binance was launched in November 2022.
In late November 2023, Ronaldo was named in a US$1bn class action lawsuit in the US, in which the plaintiffs blamed him for the substantial losses they had sustained by investing in the NFTs he had promoted via social media in a “sustained and aggressive” manner.
UFL
UFL, a football simulation video game developed and published by Strikerz Inc, announced Cristiano Ronaldo as an official ambassador in its gameplay reveal in January 2022.
Other confirmed UFL ambassadors include Oleksandr Zinchenko, Romelu Lukaku, Kevin De Bruyne, and Roberto Firmino.
In December 2023, Strikerz Inc announced that Ronaldo had joined the UFL project as an investor.
WHOOP
The Boston, Massachusetts–headquartered fitness tech company gained Ronaldo as a global brand ambassador as well as an investor in May 2024. WHOOP also released exclusive digital content to kick off the partnership.
Past Endorsements
DAZN
Sports streaming platform DAZN joined forces with Ronaldo in August 2018. Cristiano works as the global ambassador of DAZN in all its operating countries, including Canada, Germany, and Japan.
Clear
Ronaldo became an ambassador for Clear, an anti-dandruff shampoo brand owned by British consumer goods company Unilever, in 2014. Since then, he has featured in several adverts for the brand across different media.
Garena Free Fire
In December 2020, Ronaldo was unveiled as a brand ambassador for Garena Free Fire, a battle royale game developed by 111dots Studio for Android and iOS. As part of the deal, Cristiano was introduced within the game as a playable character called “Chrono”.
American Tourister
Cristiano has been a global brand ambassador of Samsonite-owned luggage brand American Tourister since 2018.
LiveScore
In May 2021, Cristiano signed a two-year deal to become an Official Global Brand Ambassador for LiveScore, a real-time sports updates and streaming service provider headquartered in Gibraltar, London, and Prague. The deal included Cristiano in LiveScore’s dedicated marketing campaign ahead of the delayed UEFA Euro 2020, with an eye also on incorporating the 2022 FIFA World Cup.
TAG Heuer
Cristiano has been acting as a global brand ambassador for La Chaux-de-Fonds-headquartered Swiss luxury watchmaker TAG Heuer since April 2014.
zujuGP
Advertising itself as a future-oriented platform offering unique experiences in football, zujuGP has been collaborating with Cristiano since October 2021. The partnership entails the Portuguese promoting the platform online and appearing in interviews and ads for the same.
Investments and Business Ventures
CR7 Fragrances
Cristiano’s signature perfume brand was launched in 2017 and is present in over 40 countries worldwide. In May 2022, it was also added to the inventory of Bengaluru-headquartered Indian e-commerce platform Myntra.
Pestana CR7 Lifestyle Hotels
In the second half of 2017, Cristiano Ronaldo decided to invest in the Portuguese hotel chain, Pestana. The hotels that will be owned by the two will be called Pestana CR7, with CR7 being the trademark combination of Ronaldo’s initials and shirt number. The first two hotels under this venture were opened in Madrid and in New York’s Times Square.
7EGEND
In July 2017, Cristiano Ronaldo purchased a majority stake in Portuguese agency, Thing Pink, digital venture. Thing Pink was then rebranded to 7EGEND with the vision to have a tech brand and a medium to launch new tech products.
Insparya
Ronaldo launched a hair transplant clinic in Madrid, Spain, in March 2019 called Insparya. At the launch of the first clinic, Cristiano said, “Alopecia is a very big problem in Europe and around the world, and we want to help people improve their self-esteem and not be ashamed to come to us.”
CR7 Fitness
Cristiano Ronaldo owns various gyms in Spain and Portugal by the name of CR7 Fitness.
Ursu9
Ursu9 is a naturally alkaline mineral water (pH9) brand.
Chrono24
Ronaldo acquired a stake in online luxury watch marketplace Chrono24 in July 2023. The financial details of the investment remain undisclosed.
Ronaldo invested specifically in Chrono24 GmbH, which is based out of Karlsruhe, Germany.
WHOOP
Ronaldo became an investor in the fitness tech company in May 2024.
URSU9
In June 2023, Ronaldo unveiled the URSU9 mineral water brand — featuring natural alkaline mineral water sourced from El Oso, Ávila — at his Pestana CR7 hotel in Madrid, Spain. Ronaldo is a partner in the project alongside Francisco Ferreira, who has extensive experience in the water industry through his work with the Outeirinho Group in Portugal.
Erakulis
In March 2024, Ronaldo launched a wellness app called “Erakulis” as his next entrepreneurial venture. Erakulis is a holistic wellness app designed to integrate fitness, nutrition, and mental balance into a single platform, reflecting Ronaldo’s personal philosophy and dedication to a healthy lifestyle. Cristiano is not only the face of the brand but also its founder.
Bioniq
In October 2024, Ronaldo made a significant investment in Bioniq, a startup known for its personalised nutritional solutions based on blood biomarker data. Founded in 2019, the startup is valued at US$82 million (as of October 2024) following Ronaldo’s and his Portuguese teammate Diogo Dalot’s investments.
AVACR7
In December 2024, Ronaldo, in partnership with Avanutri, a Brazilian company specialising in nutrition assessment equipment and solutions, announced Advanced Recovery for Athletes (AVA), providing groundbreaking recovery technology for athletes.
TATEL and TOTÓ
TATEL is a Spanish and Mediterranean restaurant founded in Madrid in 2014, while TOTÓ is an Italian restaurant — also based in Madrid — founded in 2021.
With both restaurant chains looking to expand internationally, Cristiano Ronaldo joined the Marble Hospital Group (MHG) as an investor in February 2025, with MHG being the owner of the two brands.
Marv Films
In April 2025, Cristiano Ronaldo joined forces with famed British filmmaker Matthew Vaughn to launch an independent film studio. The UR•Marv studio said in a statement that it would focus on embracing innovative technology with a nod to tradition.
Through UR•Marv, Ronaldo and Vaughn have already produced and financed two action films together and have started working on a third installment from the same series.
Other Investments
- CR7 Footwear
- CR7 Underwear
- CR7 Denim
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Notable Charity Work
There are the charities Cristiano Ronaldo has worked with:
- UNICEF
- Save the Children
- World Vision
- Red Cross
Other notable philanthropy:
- In 2015, Ronaldo was named the world’s most charitable sports star.
- In October 2017, Ronaldo auctioned off his 2013 Ballon d’Or award to raise nearly £600,000 for the Make-A-Wish Foundation.
- Ronaldo has been a regular blood donor since 2011, when his Portuguese teammate Carlos Martins’ son was diagnosed with leukaemia. He is also a registered bone marrow donor.
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