Rohit Sharma: Brand Endorsements
Here, we look at the brand endorsement deals of star Indian cricketer Rohit Sharma.
Current Endorsements
Adidas
In November 2013, global sports apparel and accessories giant Adidas signed Sharma as its brand ambassador. At the time, Sharma was welcomed into the Adidas family by Sachin Tendulkar. He was signed by Adidas right after his debut Test series against the West Indies in 2013.
As a brand ambassador, apart from endorsing Adidas’ products on the pitch, Sharma has been the face of numerous advertisement campaigns and initiatives run by the brand. An environmentalist at heart, Sharma has teamed up with the German company on multiple occasions to send across the message of a sustainable future.
In March 2019, Sharma extended his partnership with the company.
CEAT
Leading tyre manufacturer CEAT signed Sharma as its brand ambassador in 2015 on an initial three-year deal. The deal also saw CEAT become Sharma’s bat sponsor.
Sharma and CEAT renewed their partnership for a further three years in October 2018.
In June 2025, Sharma launched a contest alongside CEAT Tyres to give away six of his bats.
Oakley
Luxury sports eyewear brand Oakley signed Rohit Sharma as its brand ambassador in August 2020.
Sharma has appeared in several ad campaigns and promotional events for the brand since then. In May 2024, he featured in the brand’s “Be Who You Are” campaign.
Massimo Batteries
One of the country’s leading battery suppliers and manufacturers, Mittal Batteries signed Sharma as an ambassador for one of its brands, Massimo Batteries.
Along with appearing in the brand’s media campaigns, Sharma also has a tagline for the brand curated around him called #EnergyHitmanKa.
Dr Trust
Healthcare brand Dr Trust announced Sharma as its brand ambassador in October 2020.
The brand, which manufactures monitoring devices that help in tracking vitals like blood pressure, blood oxygen levels, respiration rate, pulse rate, has Sharma endorse and promote its products through various campaigns.
CricKingdom
In April 2020, Sharma joined Dubai-based coaching academy CricKingdom as a brand ambassador.
The platform, which helps connect students, coaches, academies, and facilities into an integrated ecosystem, has Sharma as the face of its brand and part of its advertising campaigns.
JioHotstar
In April 2023, Rohit Sharma switched his allegiance from Star Sports to become a brand ambassador for JioCinema (now JioHotstar).
As part of the deal, Sharma has appeared in several promotional campaigns centred around Team India and the Indian Premier League over the years.
Seagram’s Royal Stag
Pernod Ricard’s brand Seagram’s Royal Stag has had a sponsorship deal in place with Sharma since 2020.
Komfort Universe
In September 2021, Kurlon Enterprise brand Komfort Universe signed up Sharma as a brand ambassador.
Since then, Sharma has appeared in several ad campaigns, promoting Komfort Universe’s AARAM mattress and several other products.
TAGG
Lifestyle brand TAGG roped in Rohit Sharma as a brand ambassador in September 2021.
Since then, Sharma has appeared in several ad campaigns promoting TAGG products.
New Era India
Sports and lifestyle brand New Era signed a partnership with Rohit Sharma in 2019 to launch an exclusive collection of caps in India.
In 2023, Sharma helped design and launch the “RS X New Era REPREVE” caps, which were made from recycled bottles. Sharma continues to collaborate with New Era and promotes his signature cap collection.
Oral-B
Proctor & Gamble-owned oral hygiene brand Oral-B signed Sharma as a brand ambassador in April 2024.
Aldar
In May 2024, Sharma teamed up with Aldar, a Dubai-based real-estate development company.
As part of the agreement, Sharma has promoted the company’s Athlon project.
Wavin
As part of the deal, Sharma has collaborated with the brand to promote its products in India.
Leo1 (formerly Financepeer)
Leo1, a provider of education loan solutions, announced Sharma as a brand ambassador in November 2020, back when it was known as Financepeer.
In June 2024, Sharma also became an investor in the fintech company.
Sunrich Rice
In July 2023, Sunrich Companies roped in Sharma for its rice products range as a brand ambassador.
Since then, Sharma has appeared in several ad campaigns promoting Sunrich Rice.
BharatPe
Indian fintech company BharatPe roped in Rohit Sharma as a brand ambassador in October 2020.
Sharma featured in a BharatPe campaign titled “My Shop, My Ad”, which encouraged merchants to create ads involving the star Team India batter. Sharma was signed along with ten other cricketers, including KL Rahul and Ravindra Jadeja.
JK Laxmi Cements
Indian cement manufacturer JK Laxmi Cements signed up Rohit Sharma as a brand ambassador in 2020.
In September 2024, they extended their partnership for another year.
As per the agreement, Sharma has appeared in several ad campaigns, brand activations, and promotional events for JK Laxmi Cements over the years.
Max Life Insurance
Rohit Sharma and his wife, Ritika Sajdeh, were roped in as brand ambassadors of Max Life Insurance on an initial two-year deal in September 2022.
As brand ambassadors, the couple has worked towards helping Max Life grow and promote its message of financial preparedness and protection goals, headlining multiple Max Life campaigns.
True Elements
Rohit Sharma was roped in as a brand ambassador by FMCG company Marico-owned True Elements brands, a health-focused food products brand, in February 2025. The two also launched a co-branded range named “RS By True Elements” as part of the partnership.
ixigo Trains
ixigo also launched an ad campaign with Rohit Sharma singing a rap song, informing viewers about real-time status checks, user-friendly bookings, and train update features of the ixigo Trains app.
BMO
Bank of Montreal (BMO) signed Rohit Sharma as its global cricket ambassador in June 2024.
As per the partnership agreement, Rohit Sharma has appeared in the banking institution’s ad campaigns and activations to educate the people going to Canada about the bank’s financial products.
TCL India
Consumer electronics brand TCL signed up Rohit Sharma as a brand ambassador in 2024.
As per the agreement, Sharma has appeared in several ad campaigns for the brand, mainly promoting its range of TVs.
FITTR
In September 2024, fitness platform FITTR signed Rohit Sharma as its brand ambassador. Sharma has collaborated with the app to launch the FITTR Hart Ring, a wearable for monitoring health metrics.
Previous Endorsements
Dream11
Sharma joined forces with fantasy gaming platform Dream11 in 2019, coming on board as a brand ambassador. He starred in various television and digital campaigns for the brand, which went on to have associations with the ICC, the IPL, and the BCCI before its exit from the cricketing space after the Indian government passed the Promotion and Regulation of Online Gaming Bill in August 2025, which made real money–based betting apps as well as their promotion illegal.
Booking.com
In a campaign titled “Howzat for Your Perfect Stay”, Sharma appeared alongside international cricketers Glenn Maxwell and Jos Buttler to promote the tournament while promoting simplified travel for cricket fans using Booking.com features.
Hublot
In May 2016, Sharma was roped in by Swiss watchmaker Hublot as a brand ambassador. To mark the partnership, Hublot gifted the Indian batter with a “Classic Fusion Aerofusion Chronograph 2016 ICC World Twenty20” edition. Sharma appeared in numerous advertisements for Hublot.
SHARP
In June 2018, Sharma signed up as a brand ambassador with Japanese electronics company SHARP.
As the face of the brand, Sharma was part of SHARP’s launch campaign in India, which was carried out right after his partnership was announced.
Trusox
In October 2019, international sports brand Trusox signed Rohit Sharma as its Indian brand ambassador.
Known for its performance-enhancing grip socks that help athletes maximise the grip in their footwear, Trusox had Sharma endorsing its products on his social media platforms apart from appearing in its promotional marketing campaigns.
Rasna
Rasna, an Indian manufacturer and exporter of beverages, announced Sharma as its brand ambassador in 2020.
As part of the deal, Sharma was a part of Rasna’s television and digital campaigns.
Conekt Gadgets
Conekt Gadgets, a developer of smartphone peripherals and accessories, roped in Sharma as its brand ambassador in August 2018. The company’s products include power banks, wall chargers, data cables, car mounts, car chargers, and wireless chargers.
Through the partnership, Sharma helped the brand launch into the Indian market.
LaLiga
In December 2019, Sharma became the first brand ambassador for LaLiga in India. He also became the first-ever non-footballer to become an ambassador for the Spanish top flight of men’s professional club football.
Sharma joining the Spanish league was a move LaLiga had been working on for a while. Since 2017, LaLiga had been trying to break into the Indian market, and with the addition of Rohit Sharma to its family, the league hoped to reach out to the millions of football fans in the country and grow its brand.
IIFL Finance
Diversified financial services company IIFL roped in Sharma as its first-ever brand ambassador in May 2020.
Apart from appearing in advertising campaigns, Sharma was also a part of IIFL’s public service messages during the COVID-19 pandemic.
Vega Men
Beauty accessory brand Vega announced Rohit Sharma as one of its brand ambassadors in October 2020.
Sharma was made brand ambassador by Vega ahead of the launch of its grooming appliances and the Vega Men division.
Nissan
In February 2016, Japanese automobile manufacturer Nissan announced Rohit Sharma as one of its global brand ambassadors.
Along with Sharma, Nissan also signed other cricketers in Andre Russell and Suzie Bates, building upon its existing partnership with the ICC.
Birla Sun Life Insurance
Birla Sun Life Insurance signed Rohit Sharma, Yuvraj Singh, Suresh Raina, and Virender Sehwag as its brand ambassadors back in 2009.
Sharma was the face of multiple campaigns run by the insurance company, and the cricketers were also part of the “Wealth with Protection Solutions” programme.
Walkaroo
Coimbatore-based footwear brand Walkaroo roped in Sharma as one of its brand ambassadors in 2016.
Sharma was the youth-centric brand’s first-ever brand ambassador. Walkaroo leveraged his popularity with the youth to reach out to wider audiences.
Glenmark Pharmaceuticals
Mumbai-based pharmaceutical company Glenmark signed Sharma as a brand ambassador in March 2021 for Candid Powder, its consumer care division.
Infinity Learn
Through its partnership with Sharma, Infinity Learn aspired to become one of the country’s leading edtech platforms.
Aristocrat
VIP Industries-owned luggage brand Aristocrat roped in Sharma as its brand ambassador in 2017.
Sharma promoted Aristocrat products via social media as well as multiple TV campaigns.
Bournvita
Cadbury’s chocolate drink brand Bournvita roped in Sharma as its brand ambassador in early 2020. Sharma was a part of the brand’s #LookBeyondMarks campaign.
Noise
Consumer appliances brand Noise signed Sharma as a brand ambassador in January 2020. Apart from promoting and endorsing the brand, Sharma also launched his own limited-edition smart wearable, the “NoiseFit Fusion”, which was India’s first full-touch hybrid smartwatch.
Restless
Energy drink brand Restless roped in Sharma as a brand ambassador in 2014. Sharma, as the face of the brand, promoted its product via various media campaigns.
Chandon
California-based winery Chandon roped in Rohit Sharma as a brand ambassador for India in 2018. Sharma joined several other Indian celebrities in featuring in Chandon India’s digital campaign titled “The Party Starter”.
Relispray
Indian pain-relief spray brand Relispray first partnered with Sharma back in 2018. Sharma appeared in various digital and television campaigns for the brand, promoting its products.
Proatar
A smartphone-based mentoring app for aspiring cricketers, Proatar signed Sharma as an “expert” in 2019. Sharma joined other cricketers, such as Michael Holding and Courtney Walsh, in helping young kids with his experience and knowledge of the game in association with the brand.
Highlander
Sharma teamed up with clothing brand Highlander in 2019. Apart from endorsing the brand, Sharma also launched an exclusive collection in collaboration with the company.
Nasivion Nasal Spray
Nasivion roped in Sharma as a brand ambassador back in 2015. As a face of the brand, Sharma appeared in many of its television campaigns.
Lay’s
Globally renowned potato chips brand Lay’s signed Rohit Sharma as one of its brand ambassadors in 2013. Sharma’s Team India teammates MS Dhoni, Gautam Gambhir, and Shikhar Dhawan were also roped in for a Lay’s campaign that saw the brand launch six new flavours.
Other Collaborations
Fancraze
In May 2022, Sharma teamed up with FanCraze to launch his first-ever personal non-fungible token (NFT), which featured a rhino artwork along with an image of Sharma himself, as well as being signed by him.
StarSports India
Rohit Sharma appeared in a promotional campaign for Star Sports ahead of the 2025 IPL Season.
Swiggy Instamart
Rohit Sharma and his wife, Ritika Sajdeh, starred in an ad campaign titled “Yeh se leke woh tak” for quick commerce platform Swiggy Instamart in June 2024.
