Following are the companies and organisations that serve as sponsors and brand partners to Serie A club Associazione Calcio Milan (AC Milan or simply Milan) and enjoy a strong branding presence across their physical and digital assets.
AC MILAN’S MAIN SPONSORS
Puma
German sportswear giant Puma was announced as the new kit supplier to the Rossoneri in February 2018 in a deal that commenced from the 2018-19 season. Puma replaced rival German brand Adidas, with whom AC Milan decided to part ways after a fruitful twenty-year partnership. The Puma deal is reportedly worth €15 million per year.
Emirates
UAE’s flag carrier Emirates became a partner of the club 2007, before replacing Austrian betting firm bwin as the principal sponsor from the start of the 2010-11 season.
In July 2020, the two parties renewed their deal to run until the end of the 2022-23 season. The renewed deal is reportedly worth €10m per year, €4m less than their previous agreement, but allows the club to focus on different sponsorships for their women’s team’s and training kits.
BitMEX
The Seychelles-based crypto derivatives platform was announced as AC Milan’s first-ever Official Sleeve Partner and the Official Cryptocurrency Trading Partner in August 2021 on a multi-year deal.
Covering their men’s, women’s and esports teams, the deal sees BitMEX’s logo feature on the left sleeves of AC Milan’s matchday shirts. The deal also includes exclusive offers for “eligible registered AC Milan fans”.
AC MILAN’S PREMIUM PARTNERS
Banco BPM
The Verona-headquartered Italian bank is a Premium Partner and the Official Bank of the club since the 2013-14 season. The two parties last renewed their deal in a three-year agreement in September 2020, a month after BPM became the first independent sponsor of the club’s senior women’s team.
BMW (Bayerische Motoren Werke)
The Italian division of the German luxury automaker was announced as a Premium Partner and the Automotive Partner of the club in March 2021 on a multi-year deal.
Apart from branding rights, the deal entails collaboration over “exclusive events and initiatives” as well as “compelling branded content”. AC Milan’s men’s first team’s players and staff are also able to avail BMW’s latest vehicular offerings.
EA Sports
EA Sports announced a multi-year exclusive partnership with AC Milan in August 2020. The deal sees EA hold exclusive rights to feature AC Milan’s licensing, that includes real-life likeness of players, kits and stadium, in its annual FIFA release. FIFA’s branding is also part of AC Milan’s social media content.
Skrill
The London-based digital wallet provider was announced as a Premium Partner and the Official Global Payments Partner of the club in May 2020 on a four-year deal. Apart from branding rights, the deal sees Skrill’s payment solutions integrated across the club’s stores.
AC MILAN’S MAJOR PARTNERS
StarCasinò Sport
Owned by the Malta-based StarCasino Media & Entertainment, the Italian innovative sports entertainment platform is a Major Partner of the club since September 2017. The deal sees StarCasinò create exclusive content based around the club.
The two parties renewed their partnership in October 2020 to run another three years.
Snaipay
Snaipay is an Italian platform for resale of value-added services. Its parent company, Snaitech, is headquartered in Milan.
In July 2021, AC Milan renewed their partnership with Snaipay for its “top-up and payment services”, along with other co-branded marketing initiatives.
Frecciarossa
The Trenitalia-owned Italian high-speed train serves as a Major Partner and the Official Train of the club since the 2012-13 season.
Expo 2020 Dubai
The delayed World Expo became one of AC Milan’s Major Partners in September 2021. Apart from branding rights, the deal also sees the club’s players and ambassadors employed to create “unique content”.
The deal is dedicated to promoting the World Expo, which is currently scheduled to be held from October 1, 2021, to March 31, 2022.
SIRO
SIRO, a wellness hospitality experience offered by Kerzner International, a Dubai-based operator of luxury hotels and resorts, was announced as the Official Hotel Partner of the club in November 2021.
Apart from branding rights, the deal also entails “human performance and best in class hospitality”-focused knowledge-sharing projects.
AC MILAN’S PARTNERS
A2A
Brescia-based renewable energy, electricity, gas, integrated water supply, and waste management services provider A2A Energia became the official energy partner of AC Milan in October 2019.
AC Milan announced the deal jointly alongside Inter Milan, who also roped in A2A in the same capacity.
The deal grants A2A branding rights across AC Milan’s digital and physical assets with an aim to promote renewable energy sources for a sustainable environment.
Fratelli Beretta
The Trezzo sull’Adda-headquartered meat processing company serves as an Official Partner of the club since February 2019. Apart from branding rights, the deal sees Fratelli Beretta’s products made available at San Siro, the home ground for both AC Milan and Inter Milan, with whom Fratelli Beretta has a deal in place as well.
Celly
The Vimercate-headquartered Italian mobile phone accessories brand was announced as the Official Mobile Phone Accessories Partner of AC Milan in July 2021.
Clivet
Based in Feltre, Clivet is an Italian manufacturer of air conditioning, heating, fresh air and purification systems with focus of providing sustainable energy solutions.
Since July 2021, Clivet serves as the Official Air Conditioning and Air Quality Partner to AC Milan. Apart from branding rights, the deal sees Clivet supply AC Milan with ZEPHIR, its “air renewal and purification system with electronic filtration”, for the club’s Milanello Sports Center.
ENEOS
The Tokyo-headquartered Japanese petroleum company was announced as AC Milan’s Official Motor Oil Partner in August 2021 on a multi-year deal.
Harmont & Blaine
The Naples-headquartered Italian clothing brand was announced as the Official Style Partner of the club in September 2020 on a two-year deal. The deal sees Harmont & Blaine provide formalwear and club uniforms to the club’s first-team players (both men’s and women’s teams covered) and technical staff.
Lete
The Rome-based Italian packaged water brand was announced as the Official Water of AC Milan in August 2021. The deal, which covers both the men’s and the women’s teams of the club, sees Lete water made available to players during training sessions and matches.
La Molisana
The Campobasso-based Italian food company serves as an Official Partner to the club since January 2019.
Nexen Tire
The Yangsan-headquartered South Korean tyre manufacturer was announced as the Official Tire Partner of the club in August 2021. Apart from branding rights, the deal also sees Nexen Tire offer its customers and AC Milan’s fans club-themed product giveaways and unique experiences.
Oppo
The Italian division of the Dongguan-based Chinese mobile phone brand was announced as the Official Mobile Partner of the club in July 2021. Apart from branding rights, the deal also entails co-branded “exclusive events and initiatives”.
Radio 105
Radio 105 is a private radio station that broadcasts in Italy and Monaco. The station is owned by Milan-headquartered Italian mass media company Mediaset.
ROInvesting
The Nicosia-based Cypriot forex, crypto and stocks trading platform serves as the Official CFD Partner to the club since April 2020.
Segafredo Zanetti
The Italian food and beverages company serves as the Official Coffee brand to the club since December 2020. Segafredo Zanetti is headquartered in Pianoro, Emilia Romagna.
Socios.com
AC Milan signed a multi-year deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz, in January 2021 to launch their own Fan Token ($ACM).
Via Socios.com, AC Milan offer their fans a chance to obtain Fan Tokens that allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold or won in an augmented reality in-game.
AC Milan became the first club in partnership with Socios.com to launch their own NFTs on the fan engagement platform. Launched on October 31, 2021, the campaign saw rolling out of 100 limited-edition NFTs commemorating the Serie A side’s then-recent victory over AS Roma.
Therabody
The Los Angeles, California-headquartered tech-based natural wellness solutions provider was announced as the Official Recovery Partner of the club in March 2021.
Covering the men’s and the women’s teams of the club, the deal sees Therabody’s products made available to the players for training and recovery sessions, with educational and investigation programmes also put in place by the Therabody University to help the players learn more about physical conditioning and innovative recovery solutions.
AC MILAN’S SUPPLIERS
Axitea
The Milan-based security and investigations company serves as the Official Security Partner to the club under a three-year contract since October 2019. Axitea offers security services for all club-authorised venues.
AVIS
The New Jersey-based car rental firm serves as the Official Car Rental Partner to the club since March 2019. AVIS also supplies vehicles to the club for transport of personnel and equipment. The deal also entails production of co-branded content, with exclusive offers rolled out for “Cuore Rossonero” cardholders.
DoDo
The Milan-based Italian jewellery brand was announced as a Partner of the club in March 2021. Apart from branding rights, the deal entails collaboration over “exclusive initiatives, content and products”.
Etro
The Milan-based luxury fashion house serves as the Official Travel Accessories Supplier to the club since October 2020. The bespoke, club-themed accessories comprise of cabin trolleys, backpacks and toiletry bags.
Frigerio Viaggi
The Giussano-based travel agency is a long-time transportation partner of the club, offering travel support (transport, accommodation) for their matchday and business trips.
Iterpro
Iterpro is a football team management platform that offers data centralisation and business intelligence solutions to optimise workflow across all facets of a football club. Headquartered in London, Iterpro has been a partner of AC Milan since 2017.
The two parties last renewed their partnership in a three-year agreement in December 2019.
Limonta Sport
The Costa Masnaga-based hybrid turf specialist has been a partner of the Rossoneri since 2004. Limonta produces the football turfs for AC Milan’s several footballing venues.
Technogym
Cesena-based technological fitness products manufacturer and supplier Technogym has been an Official Supplier to AC Milan since 1986. The deal sees Technogym supply its range of latest products to the Rossoneri’s training centre.
Giorgio Tesi Group
The Pistoia-based wholesale plant nursery firm has been an Official Supplier to the club for nearly a decade. The two last renewed their deal in January 2020.
REGIONAL PARTNER
Betsson
The Stockholm-headquartered Swedish online gambling company was announced as AC Milan’s Official Regional Partner for Latam in May 2022. The deal is aimed at helping Betsson establish its brand in Latin America by leveraging the club’s global commercial might, focusing especially on the aforementioned region.
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