Aditya ChaudhuriSwiss Formula One team Alfa Romeo have announced a new partnership with Italian clothing brand Ciesse Piumini.
The partnership will see Alfa Romeo and Ciesse Piumini collaborate together on various advertising and digital campaigns along with the Ciesse Piumini logo getting visibility on the rear wing of the Alfa Romeo race cars during the Imola, Monaco and Monza races during the 2022 Formula One season.
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Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN, commented:
“We are delighted to welcome Ciesse Piumini to the Alfa Romeo F1 Team ORLEN family. Ciesse is a brand that embodies universal values like freedom and the will to explore, and their devotion to the outdoors and sporting pursuits resonates with us. Like the Alfa Romeo brand, Ciesse Piumini hails from Milan – just one of the many connections between our two realities – and we are looking forward to strengthening this relationship as the season progresses.”
Fabio Primerano, CEO at Ciesse Piumini, added:
“We are proud to go on track with Alfa Romeo F1 Team ORLEN as we believe it is a perfect partner for our brand. Both realities today represent two important examples of performance and determination with a sporting soul. We believe that the strong recognition and brand appeal that Alfa Romeo F1 Team ORLEN has worldwide, where we aim to grow significantly, is fundamental for us.”
Marco Colacicco, Chairman of the Executive Committee of Mittel S.p.A, added:
“This important partnership, strongly wanted by all of us for the perfect identification between the values ??of Mittel and those expressed by Alfa Romeo F1 Team ORLEN, is consistent with our strategic plan which aims to increase the value of an Italian brand like Ciesse Piumini nationally and internationally.”
