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ATP renews Asti Docg deal

ATP renews Asti DOCG deal

May 17, 2024

The ATP Tour has renewed its partnership agreement with Italian wine company ATP renews Asti DOCG deal for two more years, which will see the latter continue on as the Official Sparkling Wine of the ATP Tour, the Nitto ATP Finals, and the Internazionali BNL d’Italia

Asti DOCG’s sparkling wines will be present at all ATP Tour and Nitto ATP Finals events until the end of the 2025 season. The Italian wine brand will also gain branding visibility in Rome and Turin as well as “prominent placement” in hospitality areas, bottles displayed during award ceremonies, and a dedicated “Fan Village” booth offering fans the opportunity to engage with the brand and its wines.

Rodolphe Tastet, ATP Tour Vice President, Partnerships & Business Development, commented:

We’re delighted to extend our partnership with Asti Docg, a journey we started in 2021. Our collaboration has enhanced the experience of both fans and players, and we look forward to continuing to showcase Asti’s exceptional sparkling wines on our global stage.

Stefano Ricagno, President of the Consortium for the Protection of Asti DOCG wines, added:

Asti Docg has always been dedicated to excellence, and through our collaboration with the ATP, we have been able to share our passion for premium sparkling wines with tennis fans worldwide. We look forward to building on our success together over the next two years.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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