Aditya Chaudhuri - News Site Editor
Lotto brings teams up with Sania Mirza once again
Italian sportswear brand Lotto has announced that Indian tennis legend Sania Mirza will join the brand as a Brand Ambassador and also their Chief Advisor for women's sport. As brand...
Liverpool signs long-term deal with Old School
Premier League giants Liverpool have announced a new five-year partnership with South African leisurewear brand, Old School, who will become the club's first-ever Retail Partner in South Africa. Joining as...
FIFA joins hands with Marriott Bonvoy for World Cup 2026
FIFA have announced a new partnership with Marriott Bonvoy, who will join as the Official Hotel Supporter in North America for the FIFA World Cup 2026. Marriott Bonvoy will host...
Argentina football team teams up with Lexar
The Argentine Football Association (AFA) have announced a new partnership agreement with memory and storage solutions company Lexar, who will join the Argentina men's national team as their Official Global...
Zhou Guanyu returns to the F1 grid as Reserve Driver for Cadillac F1 team
Former Saube/Alfa Romeo driver Zhou Guanyu has been announced as the Reserve Driver of Cadillac, ahead of the American Formula One team's debut season in 2026. Zhou, who is the...
PSG inks new deal with BEYOND Developments
French football team Paris Saint-Germain (PSG) have announced a new multi-year partnership with UAE-based real estate developer, BEYOND Developments. BEYOND Developments will join PSG as the club's Premium Sleeve Partner...
Tennis Australia partners with Nexo
Tennis Australia have announced a new multi-year global partnership with digital assets platform, Nexo. The deal will see Nexo join as the Official Crypto Partner of the Australian Open and...
Chelsea signs new deal with Pegasus Airlines
Premier League club Chelsea FC have recently announced a new multi-year partnership with Pegasus Airlines, who will join the English football club as their Official Airline Partner. The agreement covers...
Barcelona signs new deal with BRI
LaLiga giants Barcelona have announced a new multi-season partnership with the Bank Rakyat Indonesia (BRI), who will join the Spanish club as their Official Commercial Banking Partner in Indonesia. The...
LaLiga inks deal with Toobit
The LaLiga have recently announced a new partnership with global cryptocurrency exchange, Toobit, who will join the LaLiga as an Official Regional Partner. The partnership was announced with Toobit launching...