Aditya Chaudhuri - News Site Editor Page 353
Envy Gaming inks new deal with Oakley
North American lifestyle and athletic performance brand Oakley has signed a new partnership with esports organisation Envy Gaming. The partnership will see the organisation's Halo, VALORANT and Call of Duty...
JUST Egg's new advertisement stars Serena Williams
Food tech firm Eat Just has launched its latest JUST Egg advertisement featuring tennis superstar Serena Williams. The new ad features Williams along with Hollywood actor Jake Gyllenhaal, both of...
Sergio Pérez signs two-year extension with Red Bull
Red Bull's Sergio Pérez has signed a two-year contract extension with Red Bull, which will see the Mexican continue with the Austrian team and partner Max Verstappen till the end...
Somerset and Trade Nation extend partnership
Somerset County Cricket Club have announced an extension of their partnership with financial services company Trade Nation. The extension of the deal means the London-based firm will continue to serve...
T10 Sports inks partnership with USA Cricket
Sportswear manufacturer T10 Sports has teamed up with USA Cricket to launch their latest official teamwear kit and playing jerseys for both the men's and the women's teams. The kit...
Ravindra Jadeja announced as SWOTT brand ambassador
Electronics brand SWOTT has announced Indian cricketer Ravindra Jadeja as its brand ambassador. As brand ambassador, Jadeja will be boosting the brand's fitness portfolio and also educate the masses about...
ESL Gaming announces Snapdragon Pro Series in India
Esports tournament organiser ESL Gaming has announced that its mobile esports tournament, Snapdragon Pro Series, will be heading to India. The Snapdragon Pro Series India is set to feature three...
Daniel Ricciardo signs deal with OKX
Australian Formula One driver Daniel Ricciardo has inked a multi-year partnership with cryptocurrency trading company OKX. The agreement will see the McLaren driver join the company as a brand ambassador. ...
Formula One teams up with PATRÓN Tequila
Bacardi-owned tequila brand PATRÓN Tequila has signed a partnership deal with Formula One. The agreement will see PATRÓN Tequila become the Official Tequila of the F1 Paddock Club, the official...
ZEE nets partnership with UAE T20 League
The UAE T20 League has announced a new long-term partnership with ZEE. The agreement will see the global media and entertainment brand acquire the exclusive media and broadcast rights for the tournament and the league will be broadcasted on ZEE's OTT platform, ZEE5. Khalid Al Zarooni, Chairman of UAE’s T20 League, commented, "Nothing can be more satisfying than to have a credible broadcast partner like ZEE associated with the League. I am thankful to both Punit Goenka, MD & CEO and Rahul Johri, president – of business South Asia at ZEE for having faith in this League and to grow into a commercially successful enterprise. It is further a matter of delight that ZEE has decided to re-enter sports broadcasts with UAE’s T20 League being the first media rights acquisition. We are very confident that ZEE has the strength of viewership to take our League to unmatched levels.” Mubashshir Usmani, General Secretary, ECB, added, "ECB wishes both UAE’s T20 League and ZEE well for entering into this partnership. We recognize and appreciate the massive reach of ZEE’s channels and their Digital media platform which will benefit the League in terms of viewership. The tournament will also provide a valuable platform for Emirates Cricket to develop the local talent and to provide players the opportunity to train and play alongside the world’s best.”