Aditya Chaudhuri - News Site Editor Page 97
PGA of America nets Lexus deal
Toyota's luxury vehicle division Lexus has signed a partnership agreement with the PGA of America, thus becoming the Official Vehicle of the PGA Championship, the KitchenAid Senior PGA Championship, the...
Iga Swiatek partners with Lancôme
L'Oreal Group's luxury beauty brand Lancôme has roped in tennis star Iga ?wi?tek as a brand ambassador. The partnership sees ?wi?tek become the first brand ambassador for Lancôme in Poland...
FC Barcelona and EBC Financial Group team up
FC Barcelona have announced a partnership agreement with ECB Financial Group for a period for three and a half years, roping it in as their Official Partner in Foreign Exchange...
LTA signs new deal with BRITA
The Lawn Tennis Association (LTA) has roped in water filtration company BRITA as its Official Water Partner for the 2024 season. The partnership will see BRITA supply the players, officials,...
Delhi Capitals join forces with Encalm Hospitality
The Delhi Capitals (DC) have roped in travel and airport hospitality company Encalm as their men's team's Hospitality Partner for the ongoing Indian Premier League (IPL) season. As per the...
ATP Tour partners with Yokohama Tire
Japanese tyre manufacturer Yokohama Tire has signed a multi-year global partnership agreement with the ATP, thus becoming the Official Tire Partner of the ATP Tour. Yokohama Tire will become a...
MS Dhoni joins Explosive Whey
Mahendra Singh Dhoni has joined Explosive Whey, an Indian whey protein and supplements brand, as an investor, mentor, and brand ambassador. Explosive Whey was founded by Kedar Jadhav, an Indian...
Chennaiyin FC join forces with HCLFoundation
Chennaiyin FC have announced a collaboration with HCLFoundation, which drives the corporate social responsibility (CSR) agenda of global tech company HCLTech in India, roping it in as their Social Cause...
Fernando Alonso signs new deal with Aston Martin
Two-time Formula One World Champion Fernando Alonso has signed a multi-year deal with Aston Martin, further extending his stay with the British team. Since joining Aston Martin at the start...
Rajasthan Royals team up with HMD
The Rajasthan Royals (RR) have signed a partnership agreement with HMD, which thus becomes the Official Smartphone Partner of the Indian Premier League (IPL) franchise for the tournament's 2024 edition....