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Jehan Daruvala joins Maserati MSG Racing
Monégasque Formula E team Maserati MSG Racing have signed Indian driver Jehan Daruvala for the upcoming season of the Formula E World Championship. Partnering with Daruvala will be Maximilian Günther,...
Everton FC expand Christopher Ward partnership
British watch brand Christopher Ward has expanded its partnership with Everton Football Club, becoming their senior women's team's back-of-matchday-shirt sponsor. Christopher Ward has been the Official Global Timing Partner of...
Son Heung-min nets new deal with Pepsi
South Korean professional footballer Son Heung-min has been announced as a Global Pepsi Ambassador following a multi-year deal with Pepsi. Son, as per the deal, will feature in Pepsi's upcoming...
The 2023/24 Season: A New Era of Tactical Brilliance in Football
Football is not just a game. It is an evolving phenomenon, a spectacle of tactical brilliance, and a testament to human endurance and determination. The 2023/24 season has heralded a...
Liverpool FC expand AXA deal
Liverpool Football Club have expanded their partnership deal with French multinational insurance company AXA, which sees the latter acquire the naming rights to the Liverpool senior women's team's training centre...
UEFA partners with Wiesenhof for Euro 2024
German poultry firm Wiesenhof has been announced as the final national partner of 2024 UEFA European Football Championship, commonly referred to as UEFA Euro 2024 or the 2024 Euros, after...
Mumbai City FC net new partnership with Cliky
CRM and automation software solutions provider Cliky has been announced as the Official Software Partner of Mumbai City FC on a one-season deal. The partnership will see the Cliky logo...
Neeraj Chopra joins Noise as brand ambassador
Popular Indian lifestyle tech brand Noise has announced the signing of Indian track and field athlete Neeraj Chopra as a brand ambassador for its smartwatches range. Chopra joins Indian cricketer...
Hardik Pandya joins forces with KRAFTON India
Indian professional cricketer Hardik Pandya has announced a new partnership with video game company KRAFTON India, which will see him join its popular battle royale game, BATTLEGROUNDS MOBILE INDIA (BGMI)....
Inter Milan partner with BPER Banca
FC Internazionale Milano, known commonly as Inter Milan, have roped in BPER Banca as their Official Banking Partner on a three-year deal. The partnership will see BPER Banca gain branding...