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McLaren teams up with Halo

McLaren team up with Halo

McLaren Racing have signed a multi-year partnership agreement with IT Service Management (ITSM) and Professional Services Automation (PSA) software provider Halo, which joins as an Official Partner of the F1...

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Harry Kane joins the OxeFit family

Harry Kane joins OxeFit as investor and ambassador

English professional footballer Harry Kane has joined fitness AI and robotics firm OxeFit as an athlete investor. The 29-year-old is also set to serve as an ambassador for OxeFit.  Speaking...

Premier Handball League on-boards Manipal Hospitals as Medical Partner

Premier Handball League on-boards Manipal Hospitals as Medical Partner

Premier Handball League (PHL) has announced a partnership agreement with Manipal Hospitals — a Bengaluru-headquartered Indian chain of multi-specialty hospitals. As a result of the arrangement, Manipal Hospitals has been...

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Premier Handball League signs partnership with DafaNews 

Premier Handball League signs partnership with DafaNews 

Premier Handball League (PHL) has announced a partnership agreement with DafaNews — the sports portal of the Philippines-based online gambling company Dafabet. DafaNews has been designated as a PHL 2023...

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Sky Bet renews sponsorship with EPL for additional five-years

Sky Bet renews English Football League (EFL) sponsorship for additional five years

The English Football League (EFL) — comprising the second (Championship), third (League One) and fourth (League Two) tiers of professional football in England — and Leeds-based British gambling company Sky...

FIFA extended AB InBev as official beer sponsor of FIFA Women’s World Cup 2023 and FIFA World Cup 2026

FIFA confirms AB InBev as official beer sponsor of 2023 Women’s World Cup and 2026 Men's World Cup

The largest brewer in the world, AB InBev, has renewed its nearly 40-year-old relationship with FIFA as the official beer sponsor of both the FIFA Women's World Cup 2023 and...

Premier Handball League strikes partnership with FanCode

Premier Handball League strikes partnership with FanCode

Premier Handball League (PHL) has announced a partnership agreement with Indian OTT sports streaming platform FanCode, which has been designated as the associate sponsor of PHL 2023. The official PHL...

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Alpine extends Racing Pride partnership

Alpine extends Racing Pride partnership

Alpine announces extension to celebrate Pride Month French Formula One team Alpine has extended their partnership with Racing Pride, to kick off Pride Month. Racing Pride, is an initiative to...

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Infinity Learn launches new campaign featuring Indian Captain Rohit Sharma

Infinity Learn launches new campaign featuring Rohit Sharma

Infinity Learn by Sri Chaitanya, a Hyderabad-based Indian edtech company, has introduced the "Rohit Sharma Badal Gaya" educational advertising campaign featuring its brand ambassador, Indian professional cricketer Rohit Sharma. This...

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Aston Martin inks deal with stichd stichd joins as Official Merchandise Partner Aston Martin has roped in PUMA Group's brand stichd as the team's Official Merchandise Partner. stichd will join the team from 2024 and will gain exclusive rights to design, produce and distribute Aston Martin fanwear apparel. stichd will also serve as Aston Martin's Official E-commerce Partner and gain the global distribution rights to sell Aston Martin branded apparel and accessories across online and offline platforms. Jefferson Slack, AMF1 Team Managing Director, Commercial and Marketing, commented, "We really feel the passion and intensity of our fans. This year, we've witnessed huge growth in our audience – particularly as the team's on-track performances have improved. A lot of what we do as a team is directed towards surprising and delighting our fanbase. Partnering with stichd to make official fan wear available to everyone is a fantastic opportunity, and we look forward to working closely with them on next year's first collection." Nina Nix, CEO of stichd, added, "We are beyond excited to join forces with the AMF1 Team. As F1 and Aston Martin continue to grow their momentum, we are ready to translate this passion into fashion-forward apparel and accessories. And we really look forward to doing this with the AMF1 team."

Aston Martin ink deal with stichd

Aston Martin Aramco Cognizant F1 Team have roped in PUMA Group's brand stichd as their Official Merchandise Partner. stichd will join the team from 2024 and gain exclusive rights to...

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