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Aston Martin inks deal with stichd stichd joins as Official Merchandise Partner Aston Martin has roped in PUMA Group's brand stichd as the team's Official Merchandise Partner. stichd will join the team from 2024 and will gain exclusive rights to design, produce and distribute Aston Martin fanwear apparel. stichd will also serve as Aston Martin's Official E-commerce Partner and gain the global distribution rights to sell Aston Martin branded apparel and accessories across online and offline platforms. Jefferson Slack, AMF1 Team Managing Director, Commercial and Marketing, commented, "We really feel the passion and intensity of our fans. This year, we've witnessed huge growth in our audience – particularly as the team's on-track performances have improved. A lot of what we do as a team is directed towards surprising and delighting our fanbase. Partnering with stichd to make official fan wear available to everyone is a fantastic opportunity, and we look forward to working closely with them on next year's first collection." Nina Nix, CEO of stichd, added, "We are beyond excited to join forces with the AMF1 Team. As F1 and Aston Martin continue to grow their momentum, we are ready to translate this passion into fashion-forward apparel and accessories. And we really look forward to doing this with the AMF1 team."

Aston Martin ink deal with stichd

Aston Martin Aramco Cognizant F1 Team have roped in PUMA Group's brand stichd as their Official Merchandise Partner. stichd will join the team from 2024 and gain exclusive rights to...

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Alfa Romeo gets new Technical Director

Alfa Romeo get new Technical Director

Swiss Formula One team Alfa Romeo have announced that James Key will be replacing Jan Monchaux as their new Technical Director, starting September 1, 2023. This is Key's first major...

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Swaraj Tractors ropes in MS Dhoni as Brand Ambassador

Swaraj Tractors ropes in MS Dhoni as brand ambassador

Indian wicketkeeper-batter MS Dhoni, who is already an existing customer of Mohali, Punjab-headquartered tractor manufacturer Swaraj Tractors, has now been confirmed as a brand ambassador of the company. Via this collaboration,...

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CEAT collaborated with Matthew Hayden as Brand Ambassador

CEAT on-boards Matthew Hayden as brand ambassador

Former Australian cricketer and commentator Matthew Hayden has been unveiled as the latest brand ambassador for CEAT — an international tyre manufacturer based in Mumbai, India. As part of the...

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HSBC India unveils new campaign featuring Virat Kohli

Indian professional cricketer Virat Kohli has been unveiled as an HSBC India brand ambassador in the company's latest ad campaign. In the campaign, Kohli is depicted in a never-before-seen avatar...

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Chaiiwala Strikes partnership with The Hundred as official Chai Partner

Chaiiwala strikes partnership with The Hundred, becomes Official Chai Partner

In a first for cricket in this category, The Hundred has announced a new partnership with Chaiiwala, which will take on the role of Official Chai Partner of the tournament's...

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Rory Mcilroy: Brand Endorsements, Investments and Notable Charity Work

Rory McIlroy: Brand endorsements | Investments | Notable charity work

Former World No. 1 golfer Rory McIlroy, born on May 4, 1989, in Hollywood, County Down, started playing golf at a young age and, since turning professional in 2007, has...

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Toma?s Marti?n Etcheverry Brand Endorsements Sponsors Brand Collaborations

Tomás Martín Etcheverry: Sponsors | Brand endorsements

Tomás Martín Etcheverry was born on April 10, 1998, in La Plata, Argentina. Etcheverry grew up in a sports-loving family and started playing tennis at the age of six. He...

Hyuga Life ropes in KL Rahul as Investor and Brand Ambassador

HyugaLife ropes in KL Rahul as investor and brand ambassador

Indian professional cricketer KL Rahul has joined Mumbai-based online health and wellness products retailer HyugaLife as an investor and a brand ambassador. Fast&Up, MuscleBlaze, MyFitness, Optimum Nutrition, Power Gummies and...

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TagZ Foods on-boards Shikhar Dhawan as an Investor and Brand Ambassador

TagZ Foods on-boards Shikhar Dhawan as investor and brand ambassador

Indian professional cricketer Shikhar Dhawan has joined Bengaluru-based urban snack company TagZ Foods as an investor as well as a brand ambassador. With Dhawan's assistance, TagZ Foods hopes to engage...

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