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Barcelona set to announce Spotify partnership
LaLiga club FC Barcelona are reported to have agreed to a sponsorship deal with Swedish audio streaming giant Spotify. The multi-year partnership is reported to be worth €280 million and will see Spotify become the club’s main shirt sponsor from the next season onwards. The Spotify logo will be visible on the men’s and women’s first-team jerseys and also on the back of the training kits. Spotify will also gain title rights and sponsor the club’s home ground, the Camp Nou. By sponsoring the Camp Nou, Spotify will become the first brand in Barça history to sponsor the iconic stadium. Japanese retailer Rakuten has sponsored the men’s team since 2017, and Stanley Black & Decker has been the women’s team’s official shirt sponsor since 2018. Rakuten’s agreement with the Spanish giants is set to expire at the end of the current season, and a renewal of the partnership is unlikely. A new sponsorship deal will be welcomed by FC Barcelona, given they have been struggling financially. The deal could help them increase their LaLiga salary cap for the upcoming season. Neither party has officially announced the partnership yet.
Nike terminates Mason Greenwood sponsorship
American sportswear, apparel and accessories firm Nike has announced the termination of its sponsorship deal with Manchester United striker Mason Greenwood. The 20-year-old English striker was recently arrested and then released on bail by the Greater Manchester Police on suspicion of rape and assault of a woman. The allegations included photographs, a voice note and a video, which were posted on Instagram by said woman and were later deleted. Greenwood was arrested on January 30 and was in police custody until his release on February 2. Last week, Nike had released a statement saying it had suspended its partnership with Greenwood following the allegations. Now, the company has confirmed that its partnership with Greenwood will not continue.
Unmukt Chand Becomes the First Indian Man to Play in BBL
Last week, Former Under-19 World Cup captain Unmukt Chand made history as the first Indian Male cricket player to get into the BBL. The world cup-winning captain had previously taken...
Rishabh Pant extends SG deal
The Indian wicketkeeper-batter has inked a multi-year extension. Sanspareils Greenlands (SG) has renewed its partnership with Indian wicketkeeper-batter Rishabh Pant, who will continue on as a brand ambassador for...
EPL January Transfer Window: Which Player Should Each top European Cub Sign?
The January transfer window is on, and football fans globally are excited to see if their clubs will bring in an exciting player to boost their squad. However, this winter...
Axie Esports Announce Second Round of Grants
75 tournaments set to benefit from a 7500AXS grant Axie Esports, part of the Sky Mavis operator which runs the popular cryptocurrency game Axie Infinity, has invited applications for a...
Top 5 players to have broken through during IPL 2021
With the 2022 IPL auction coming around, franchises will be looking for young Indian stars to strengthen their sides while adding some international stars as well. Several youngsters who got...
ShareChat and Moj partner with Tata Open Maharashtra to promote the tennis tournament
Non-stop exciting tennis action awaits the 340 million-strong community of ShareChat and Moj. The Tata Open Maharashtra on Tuesday announced its partnership with India’s leading social media platform, ShareChat,...
Star Sports to broadcast Tata Open Maharashtra 2022
The wait is finally over for the country’s tennis fans as exciting and world-class action is set to return to India after a hiatus of one year, with the Tata...
Ebullient Gaming exclusively ties up with AKEF
The agency will extend strategic and brand partnerships to support AKEF streamers to flourish and achieve greater traction nationally. Ebullient Gaming, one of India’s first and leading talent management...