LaLiga, Spain's leading football league, and Microsoft Corporation which originally became a LaLiga partner in 2016, announced an extension of their relationship on Wednesday, intending to digitally alter overall sports...
Lega Serie A, the governing body of professional football in Italy, has finalised the domestic broadcast package for the 2021-22 to 2023-24 rights cycle which have been carved up between...
The Spanish topflight is set to receive a huge injection of cash via one of its overseas deals as it has sealed a mammoth broadcast deal with Disney-owned Bristol, Connecticut-headquartered...
The Premier League has agreed to roll over its existing deal for live and non-live broadcast with Sky Sports, BT Sport, Amazon Prime Video and BBC Sport to also run...
After years of speculation, Manchester City star Raheem Sterling has finally inked a multi-year agreement with New Balance, becoming one of the brand's most high-profile additions in football after Sadio...
Five-time Ballon d'Or winner Cristiano Ronaldo has been named as the Official Worldwide Brand Ambassador of LiveScore, a global sports media company and one of the world's top real-time sports...
Manchester United have lost their new training kit sponsor as their fans continue to protest the Glazer family’s ownership of the club. Manchester United had agreed a ten-year deal worth...
After wreaking havoc in the football community for a little over two days, the Super League seems done and dusted for now. The six English clubs who had initially agreed...
Here are the sponsors for Spanish top-flight team Athletic Bilbao. MAIN SPONSORS New Balance - The American sportswear brand serves as the official kit supplier to the club since...
Last month, Rangers cliched their first Scottish top-flight title in ten years after their arch-rivals Celtic failed to beat Dundee United. Winning the league title is a big achievement in...
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