With the aim of bridging the gender gap in cricket, PUMA disclosed how a Google search about the Indian cricket team captains only displays the men’s team skippers Rohit Sharma...
Sponsors are not only a massive revenue source in football, but also a determining factor in the aesthetic of a club’s jerseys and the legacy that may or may not...
Indian professional football club Kerala Blasters have announced an agreement with Indian cricketer Sanju Samson. Samson, who hails from Thiruvananthapuram, Kerala, has been on-boarded by the Indian Super League outfit...
English professional football club Chelsea have announced a new multi-year regional deal with Chinese sports trading card platform FansMall. The deal will see FansMall become the Official Trading Card &...
Adidas has announced a new partnership with Loitongbam Ashalata Devi, the captain of the India senior women's national football team. Devi will work closely with Adidas to engage and inspire...
This article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Atlético de Madrid’s physical and digital assets as their sponsors and partners for the 2022-23...
English football club Manchester United have signed Safia Middleton-Patel for the women's team, following the 18-year old signing her first professional contract with the club. The young goalkeeper who has been with United since 2020, was also a member of the U-21 WSL Academy League and cup winning team last season and now has moved to the first team. Middleton-Patel is the 10th player to sign for the women's first team from the Academy since its reformation in 2018. Speaking about her new contract, Safia Middleton-Patel, said, "I’m over the moon to sign professionally with Manchester United. It’s a surreal moment for me and my family. I have to say a massive thank you to all the staff - everyone has been amazing with me throughout my journey to get here.”
This article contains information regarding the organisations enjoying a strong branding presence across Leeds United Football Club’s (LUFC) physical and digital assets as their sponsors for the 2022-23 Premier League...
Viacom18 is all set to take over the media rights of the Indian Super League (ISL) from the 2024/25 season. Viacom18 will replace Star Sports Network, which currently holds the...
The made in India Pixstory app took the centre-stage at the Premier League match Arsenal vs Manchester United at the Emirates stadium on Sunday. NBA star and Pixstory brand ambassador Dwight Howard kicked off proceedings with a pitch for a cleaner social media. This was followed by more than 50,000 fans in the stadium using Pixstory clappers to make some noise and raise awareness against online hate. Using cutting-edge AI, Pixstory’s algorithms filter out hate speech, promoting decency in conversations and breaking the echo chambers that have formed on social media. In attendance were global honchos from the corporate world including Amit Mittal, former special advisor to President Joe Biden, Yosuke Sasaki, Softbank chief of staff, and Cara Sweeney, senior Coca Cola official. They were joined by top journalists, including Variety Executive Editor Steven Gaydos and Athletic Senior Editor Kevin Coulson. Apart from Arsenal, more marquee clubs including Juventus and PSG Feminines have partnered with Pixstory in the mission to build a better social media space. The app is collaborating with the Oxford Internet Institute on research towards building a safer and more collaborative social platform.
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