Arsenal extend Adidas deal until 2030
English football club Arsenal have renewed their partnership with Adidas until 2030, having reunited with the German company after 25 years ahead of the 2019–20 season. The club's last contract...
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AC Milan ink MonkeyLeague partnership
Serie A club AC Milan have announced a new partnership with Web3 game MonkeyLeague, which has signed on as the club's Official NFT Gaming Partner. The partnership will see MonkeyLeague...
Liverpool net Coca-Cola deal
Premier League club Liverpool have inked a multi-year agreement with American beverage giant Coca-Cola. The partnership will see Coca-Cola join as an Official Partner of the club. The deal will...
Tottenham Hotspur partner with Coca-Cola
Premier League club Tottenham Hotspur have announced a multi-year partnership with global beverage firm Coca-Cola. The multi-year agreement will see Coca-Cola's wide range of products, including Coca-Cola and Coca-Cola Zero...
Hummel releases toned-down kits for Denmark in protest of Qatar World Cup
Hummel said it had toned down the details on Denmark’s World Cup jerseys and also released a black kit. The new red kit is inspired by its Euro 92’ success when Denmark won its only major title but has its logo and details barely visible. An all-black design, which Hummel said signifies the “colour of mourning”, will be its third kit in Qatar. Denmark will wear kits at the World Cup that were designed by manufacturer Hummel as a protest against Qatar’s human rights record ahead of the tournament, the sportswear company said on Wednesday. The DBU said its two training kit sponsors would make way for messages critical of Qatar while it will also minimise the number of trips to the country to avoid commercial activities that promote the World Cup hosts’ events. “We’ve toned down all the details for Denmark’s new World Cup jerseys, including our logo and iconic chevrons,” Hummel Sport said on Instagram.
How Graham Potter’s tactical flexibility could shape Chelsea in the long run
The 2021/22 season was a massive success for Brighton & Hove Albion as they scored the most points and secured a top-half finish for the first time in the Premier...
India’s SAFF loss, one week on
“Yeah, it’ll be interesting to see who India will play in the final.” “India have never lost a match in the SAFF Women’s Championship, ever.” “Incredible unbeaten streak by the...
Tommy Hilfiger names Thiago Alcântara timepiece brand ambassador
Global fashion brand Tommy Hilfiger has reached an agreement with professional footballer Thiago Alcântara, player for the senior men's teams of Liverpool and Spain, naming him a brand ambassador for...
Jürgen Klopp is named Fischer's Brand Ambassador
Jürgen Klopp, manager of Liverpool Football Club's senior men's team, has been named Brand Ambassador for Fischer, a German industrial corporation, in a deal commencing on January 1, 2023. Klopp...
Adidas launches "QR to Qatar" campaign for 2022 FIFA World Cup with Ranveer Singh
Kicking off the FIFA World Cup fever, Adidas, an official partner of the FIFA World Cup 2022, has launched a scannable ad film QR to Qatar featuring its brand ambassador...
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