Paris Saint-Germain and OneFootball have announced an agreement to share original content from the club's official website to the football media company's platforms. The deal will see PSG deliver original...
A PepsiCo subsidiary that produces, markets and distributes snack foods, Frito-Lay has announced that it has signed up as a North American regional supporter of the 2022 FIFA World Cup. The...
Kaizen Gaming’s sports betting brand Betano has signed a four-year main shirt sponsorship deal with Primeira Liga champions FC Porto. The club ended their ten-year partnership with Altice, replacing its...
South Korean and Tottenham Hotspur footballer Son Heung-Min has been announced as the latest brand ambassador of UK luxury fashion house Burberry. Burberry launched its pre-Autumn/Winter 2022 collection with Son...
Manchester United have certainly had a below-par season this time around. The side went through managerial changes and inconsistent performances from most of their players this season. It is quite...
The club-football calendar has finally come to an end with the denouement of the UEFA Champions League. Real Madrid unexpectedly concluded their season with a treble of silverware, adding to their mighty trophy cabinet LaLiga, Spanish Super Cup and UEFA Champions League titles. Usually called the Kings of European football, Real Madrid were the underdogs to win any silverware this season because of the revamp they were going through. They were restructuring not only their main squad but also their managerial department. Out-of-contract club captain Sergio Ramos leaving for Paris Saint-Germain was the first big blow for the team last summer, as Los Blancos lost in him a leader after his sixteen years of service to them. Ramos made the much-talked-about move to PSG on a free after his contract talks with the Real Madrid board broke down. Along with Sergio Ramos, his centre-back partner Raphaël Varane also made a move away from Madrid, leaving for Manchester United after spending ten years in Spain.
The French Football Federation has announced that it will renew its contract with telecommunications company Orange. The financial details of the four-year extension were not made public, though the previous...
Sports collectable brand Topps has announced a multi-year exclusive licence agreement with Ligue 1 Uber Eats champions Paris Saint-Germain. The Fanatics-owned company will now be the producer of all PSG...
Major League Soccer (MLS) and Apple have announced a ten-year broadcast deal reportedly worth US$2.5 billion. Apple TV will now broadcast every single MLS and the Leagues Cup match as...
After months of speculation, Darwin Núñez has finally joined Liverpool on a six-year deal, with the club reportedly paying a club-record fee of €100 million to acquire his services. It...
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