Deportivo Alavés have announced a sponsorship deal with with LEA, making the local cosmetics and personal care company their primary jersey sponsor for the 2022–23 season. The Álava-based business returns to...
The UEFA Champions League (UCL) live radio rights for the US, Canada and Chile have been acquired by audio streaming service Tuneln. With the new deal, Tuneln's premium subscribers will...
LaLiga has struck a 15-year deal with Dubai-based esports and gaming organisation Galaxy Racer (GXR) to broaden the Spanish football league's appeal among younger fans. Galaxy Racer (GXR) was founded...
Indian food brand Pintola has roped in Indian men's national football team captain Sunil Chhetri as a brand ambassador as part of a multi-year partnership. Chhetri will be the face...
Mumbai-based Indian sports tourism agency DreamSetGo has been announced by Manchester United as their Official Supporter Travel Supplier for India. The partnership will focus on increasing the team's fan involvement...
After the AIFF drama, India's senior women's national team will start their campaign against arch-rivals Pakistan in the SAFF Women’s Championship 2022 at the Dashrath Rangasala Stadium in Kathmandu, Nepal....
Two-time Indian Super League (ISL) champions Chennaiyin FC have announced men’s innerwear and athleisure brand GenX as their Associate Sponsor for the 2022-23 season. GenX, an affiliate of Lux Industries...
Ahead of the FIFA World Cup 2022, Argentina, Germany, Japan, Mexico, and Spain's men's national teams unveiled their home and away kits. Adidas, the official kit supplier of the aforementioned...
The 2022-23 Premier League season has seen many anticipated yet exciting transfers this summer. With several youngsters of class joining the league and decorated veterans also signing with big teams,...
The NBA superstar, LeBron James and his favourite MLB team, the New York Yankees are heading to acquire minority stakes in Italian football club AC Milan. James-backed California bank, Main...
Read all the latest news on Page 152.
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