LeBron James increases equity in Fenway Sports Group
Los Angeles Lakers star LeBron James will be increasing his equity in Fenway Sports Group (FSG). The move will be “part of a lifetime marketing deal” that James has recently...
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LenDenClub teams up with Hardik Pandya
LenDenClub, a peer-to-peer (P2P) lending platform, has roped in Indian cricketer Hardik Pandya as a brand ambassador. The partnership will see the Gujarat Titans captain headline the brand's integrated marketing...
FanCode becomes exclusive Barclays Women's Super League broadcast partner in India
Indian OTT sports streaming platform FanCode has been announced as the exclusive broadcast partner of the English professional women's football topflight, the Barclays Women’s Super League (WSL), in India. As...
Kimi Räikkönen to return to racing with NASCAR
Former Formula One champion Kimi Räikkönen is all set to make his return to racing after announcing his return to NASCAR with the Trackhouse Racing team. Räikkönen will drive Trackhouse'...
Why football's increasing influence is not good for the fans
Football is increasingly becoming bigger than it ever was. Be it in terms of the valuation or the amount of influence it now carries in the world, there has been...
Ladies in the Lead - Episode 2 : A Conversation with Mugdha Bavare, Founder of Mindsports
Welcome to the second episode of our podcast series dedicated to women in sports "Ladies in the Lead". Today we are thrilled to have Mugdha Bavare with us. Mugdha is...
Verstappen gets title defence underway with win in Bahrain
Reigning World Champion Max Verstappen got the 2023 Formula One season underway with a win, with his teammate Sergio Pérez making it a 1-2 for Red Bull. Aston Martin's new...
Royal Challengers Bangalore ink Kajaria Tiles deal
Royal Challengers Bangalore have roped in ceramic and vitrified tiles manufacturer Kajaria Tiles as their Principal Sponsor for their Women's Premier League team. Kajaria Tiles will also join as the front of the jersey sponsor of the team and will have their logo on the front of the RCB WPL team's jerseys. Led by ace India batter Smriti Mandhana, the Bangalore squad likes star players such as Ellyse Perry, Sophie Devine, Renuka Singh and Richa Ghosh. Rishit Kajaria, Joint Managing Director, Kajaria Ceramics Ltd, commented, "We have been waiting for an opportunity to support Women's cricket and the Women's Premier League is the perfect platform. 'RCB is a team which has a very strong fan base and digital presence, and we are excited to partner with them to promote our shared ethos of Women Empowerment, our Women's cricketers are among the best in the world and the Women's Premier League will help bring their talent to the fore. The Women’s Premier League will have a great impact on Women’s cricket, and we are excited to be a part of a team that will no doubt inspire the next generation of girls to take up sports."
Suryakumar Yadav joins TIGC family
TIGC, a men's wear firm which is a brand of the The Indian Garage Co. company, has roped in Indian cricketer Suryakumar Yadav as their brand ambassador. The brand hopes to use Yadav's growing popularity to enhance their brand visibility and cement themselves as a top fashion brand for the youth. The partnership will see Yadav promote the brand's various products through social media and advertisement campaigns. Anant Tanted, CEO and Founder of TIGC, commented, "This is our maiden move to capture a piece of the digital-first fashion market in India. We are delighted to partner with Suryakumar Yadav as the brand ambassador of TIGC. He is an excellent sportsman, and his vivaciousness goes beyond the game. He represents everything TIGC stands for: innovation, fearlessness, boldness, and creativity! We are looking forward to a significant association with him!” Suryakumar Yadav, added, "Fashion for me is a combination of style and comfort, and I am happy to be associated with a fashion brand like TIGC. Through this partnership, I hope to engage with my fans and share my sense of style.”
Alpine rope in Zinedine Zidane as brand ambassador
French Formula One team Alpine have roped in former French footballer Zinedine Zidane as a brand ambassador. Zidane will join not only as the Formula One team's brand ambassador but...