British Formula One team Williams Racing have announced that their academy driver Logan Sargeant will be making his third Free Practice appearance at the upcoming Brazilian Grand Prix Free Practice...
Brazilian investment management firm XP has been roped in by British Formula One team Aston Martin as their Official Global Financial Services Partner. The multi-year partnership will see XP gain...
Financial services firm Navi has roped in former India men's national cricket team captain Mahendra Singh Dhoni as a brand ambassador. The partnership will see Dhoni headline various campaigns of...
Former West Indian cricketing great Sir Vivian Richards has been roped in as a brand ambassador of the upcoming season of the Lanka Premier League (LPL). Richard's appointment as brand...
The AIFF had found itself in the limelight of controversy yet again when the SC on Wednesday sent contempt of court notices against the former president of the AIFF, Praful...
Talent management and representation agency Collective Artists Network has teamed up with Indian esports organisation Global eSports. The partnership will see Collective Artists Network represent the team on the sponsorship...
European esports organisation G2 Esports has inked a new partnership agreement with sim racing peripherals provider Next Level Racing. The partnership will see G2 Esports' sim racing division be supplied...
Calm, an online platform offering sleep, meditation, and relaxation solutions, has been named the "Official Mindfulness and Meditation Product" of the FIFA World Cup 2022, the FIFA Women's World Cup...
American Formula One team Haas have announced peer-to-peer NFT marketplace OpenSea as their Official NFT Marketplace Partner. The partnership will see OpenSea and Haas work on branded NFT collections, develop...
Heineken has been announced as the Title Race Partner of the inaugural Las Vegas Grand Prix following an agreement with Formula One. The race will now be called the FORMULA...
