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Latest News

ENGN inks partnership with swimmer Chahat Arora

ENGN inks partnership with swimmer Chahat Arora

Indian professional swimmer Chahat Arora has been signed by women-focused athleisure and athlete representation company ENGN. As part of the partnership, ENGN will assist Arora in pursuing her sporting goals...

Staff Staff
Nippon Paint Partners with doubles badminton duo, Chirag Shetty & Satwiksairaj Rankireddy

Nippon Paint partners with badminton duo Chirag Shetty and Satwiksairaj Rankireddy

Badminton players Chirag Shetty and Satwiksairaj Rankireddy have been confirmed as Nippon Paint brand ambassadors. The top badminton doubles team from India recently won the 2023 Swiss Open and are...

FanCode inks exclusive partnership with Volleyball World

FanCode inks exclusive partnership with Volleyball World

In order to provide volleyball fans with access to more than 2,000 matches from the Volleyball World portfolio, FanCode, one of India's top sports OTT platforms, has announced a two-year...

Staff Staff
Pro Panja League to make its debut in July 2023

Pro Panja League to debut in July 2023

Asia’s biggest arm-wrestling promotion, Pro Panja League, has announced the dates for its debut season. Scheduled for July 28 to August 13, 2023, the 17-day sporting event will feature 180...

Technogym joins forces for Paris 2024 Olympic Games

Technogym becomes Official Supporter of Paris 2024 Olympic Games

Technogym, one of the world's leading companies in the field of commercial and home gym equipment, has been signed on as the Official and Exclusive Supporter of the cardio, strength and...

Formula E nets Southwire partnership for Portland race

Formula E nets Southwire partnership for Portland race

Southwire, a North American wire and cable producer and an emerging company in the electrical industry, has been announced as the Title Sponsor of the 2023 Portland E-Prix, which will...

Yuvraj and Harbhajan Singh star in new Cadbury campaign

Yuvraj Singh and Harbhajan Singh headline Cadbury's #CheerForAllSports ad

Former Indian cricketers Yuvraj Singh and Harbhajan Singh headline Cadbury's #CheerForAllSports campaign, which is aimed at encouraging the Indian public to go out and lend their support to all sports,...

Ultimate Table Tennis to return with Season 4

Ultimate Table Tennis to return with Season 4

India’s top table tennis league Ultimate Table Tennis (UTT) is set to return after a three-year hiatus and is scheduled for July 13–30, 2023, at the Balewadi Sports Complex in...

Sportzcraazy acquires leading kabaddi platform Kabaddi Adda

SportzCraazy acquires Kabaddi Adda

A leading Indian sports tech and media platform, SportzCraazy has announced the acquisition of media content platform Kabaddi Adda. Through the acquisition, SportzCraazy will be taking the majority and controlling...

Paris 2024 inks deal with ArcelorMittal

Paris 2024 inks ArcelorMittal deal

Global steel firm ArcelorMittal has joined the Paris 2024 Olympic and Paralympic Games as an Official Partner. The partnership will see ArcelorMittal produce Olympic and Paralympic Torches for the Games....

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