Gillette Venus joins as Global Partner The Women's Tennis Association (WTA) has announced a new partnership with women's shave brand, Gillette Venus, who will join as an Official Global Partner...
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ATP nets partnership with Overtime
The ATP has announced a partnership with Overtime, a US sports leagues creator and digital network platform.
Lawn Tennis Association (LTA) extends partnership with Lexus
The Lawn Tennis Association (LTA) has announced a partnership extension with Japanese automaker Lexus. More details inside.
WTA 100: 10 Oldest women’s singles tennis players
Here, we look at the 10 oldest tennis players in the women's singles category currently occupying the top 100 spots in the WTA rankings.
International Tennis Federation (ITF) extends Stake partnership
The International Tennis Federation (ITF) has signed a multi-year deal with online casino and sports betting platform Stake.
Latest News
ATP nets Polaroid Eyewear partnership
The Association of Tennis Professionals (ATP) has announced a multi-year partnership agreement with Polaroid Eyewear.
IMG extends Tennis Australia deal
Tennis Australia has extended its partnership with IMG, which will see the Australian Open remain on Sport 24 and Sport 24 Extra until 2027 as part of the renewed deal.
ATP 100: 10 Oldest men’s singles tennis players
Here, we look at the 10 oldest tennis players in the men's singles category currently occupying the top 100 spots in the ATP rankings.
Barbora Krejcikova teams up with Rado
Czech tennis player Barbora Krejcikova has been revealed as a brand ambassador by Swiss luxury watchmaker Rado.
UKG ropes in Frances Tiafoe as Brand Ambassador
UKG, a US multinational provider of HR, payroll, and workforce management solutions, has Frances Tiafoe as its newest brand ambassador.
Jessica Pegula joins KPMG as Brand Ambassador
KPMG, an American audit, tax, and advisory firm, has announced signing a partnership agreement with American professional tennis player Jessica Pegula, roping her in a a brand ambassador.
Dior announces Qinwen Zheng as Global Brand Ambassador
French fashion house Dior has announced Chinese young tennis sensation Qinwen Zheng as its Global Brand Ambassador.
Alexei Popyrin teams up with Psycho Bunny
Alexei Popyrin has signed a multi-year deal with Psycho Bunny, becoming its first-ever professional tennis brand ambassador.
Qinwen Zheng extends Ant Group partnership
Chinese professional tennis player Zheng Qinwen has extended her partnership with the open internet platform Ant Group.
Australian Open nets Pirelli partnership
Tennis Australia has inked a multi-year partnership deal with Italian tyre manufacturer Pirelli, roping it in as the Official Tyre Partner for the Australian Open ahead of its 2025 edition.
Australian Open 2025 Sponsors
This article contains information regarding the official sponsors of the Australian Open for its 2025 edition.
Australian Open 2025: Top contenders for Men’s Singles title
Here, we present our top picks for contenders for the Men’s Singles title at the 2025 Australian Open. Written by Neha Johri.
Australian Open 2025: Top contenders for Women’s Singles title
Here, we present our top picks for contenders for the Women’s Singles title at the 2025 Australian Open. Written by Neha Johri.
Australian Open: 5 Greatest Women’s Singles finals
In this article, we present to you our top 5 picks of the greatest-ever women's singles Australian Open finals.
Australian Open: 5 Greatest Men’s Singles finals
In this article, we present to you our top 5 picks of the greatest-ever men's singles Australian Open finals. The first Grand Slam of the year is held annually in...
Australian Open partners with Grey Goose
The Australian Open has signed a partnership agreement with premium spirit Grey Goose, roping it in as its Official Vodka Partner.
Will the Andy Murray coaching experiment work for Novak Djokovic?
Some words on the recent appointment of Sir Andy Murray as the new coach of Novak Djokovic. Penned by Neha Johri.
Australian Open renews Emirates deal
The Australian Open has announced a multi-year partnership renewal with Emirates, which will thus remain its Official Airline until 2029.
Novak Djokovic: Endorsements | Investments | Charity Work
This article details the brand endorsements, investments, and notable charity work of Serbian professional tennis player Novak Djokovic.
Qatar Airways gets Novak Djokovic on board as Wellness Advisor
Qatar Airways has roped in Serbian tennis icon Novak Djokovic as its Wellness Advisor and Global Brand Ambassador.
Australian Open strikes multi-year deal with Haier
The Australian Open has signed a multi-year deal with Haier, a Chinese multinational home appliances and consumer electronics company.
Looking at 5 up-and-coming young men’s tennis stars
In this article, we present to you our pick of five most exciting young tennis stars of the current men's tennis circuit.
Most marketable tennis players in 2024
In this article, we take a look at the most marketable tennis players in 2024. Based on SportsPro's "50 Most Marketable Athletes" list.
Women's Tennis Association (WTA) expands Rolex partnership
The Women's Tennis Association (WTA) has signed a partnership extension and expansion agreement with Swiss luxury watchmaker Rolex.
Australian Open extends Marriott Bonvoy deal
Tennis Australia has announced a multi-year partnership extension with Marriott Bonvoy, which will thus remain the Official Hotel Partner of the Australian Open.