Medvedev unveils new logo at Australian Open with Lacoste
Russian tennis player Daniil Medvedev has announced a new partnership with French apparel company Lacoste to launch his own logo. The Russian will be teaming up with Lacoste to also launch his own co-branded collection. Medvedev debuted the logo at the Australian Open 2023, during his opening match against Marcos Giron, which he won in straight-sets. Starting from the Australian Open, Medvedev's kit will have his new logo, including on his shoes and racquet. The logo is inspired by 'the codes of gaming' and Lacoste states that it characterises with Medvedev's character on and off the court. The logo is in the shape of a gaming controller, with the four parts including a D on the left and M on the right, which is a nod to the Russian's initials. Right below are two lines, which symbolises the two 'i's in Medvedev's first name. The top has a circular icon, which represents a tennis ball. Below the controller-shaped design, Medvedev's name is written as 'Danii M'.
